Google Business Profile (GBP) Specialist

We are looking for a Google Business Profile (formerly Google My Business) Specialist with deep, practical knowledge of GMB.This is not a general SEO position. While SEO knowledge is a plus, our main requirement is someone who knows Google Business Profile inside and out and has significant hands-on experience managing, optimizing, troubleshooting, and growing business profiles.We are specifically looking for candidates who have worked extensively with GMB and understand the platform beyond basic profile creation and optimization.Key ResponsibilitiesCreate, claim, verify, optimize, and manage Google Business Profiles.Manage multiple GMB profiles and business locations.Handle different Google verification methods and troubleshoot verification issues.Optimize categories, secondary categories, services, business descriptions, attributes, hours, photos, and other profile elements.Understand and manage business name, address, phone number, service areas, and other profile information correctly.Diagnose and resolve Google Business Profile suspensions, disabled profiles, rejected edits, duplicates, ownership conflicts, and other account issues.Handle reinstatement processes and communicate with Google support when required.Identify and resolve duplicate listings and conflicting business information.Understand Google's guidelines and avoid changes or practices that could put profiles at risk.Monitor profiles for unauthorized or unexpected Google/user edits.Manage reviews and help maintain strong profile reputation.Publish and manage GMB posts, photos, services, products, and other relevant content.Analyze GMB performance and identify opportunities to improve visibility on Google Maps and local search.Conduct GMB competitor analysis to understand why competing businesses may be ranking higher.Keep up with Google Business Profile updates, policy changes, new features, and common issues.What We Are Looking ForThe ideal candidate should have strong, specialized Google Business Profile experience.You should be comfortable answering questions such as:What would you do if a GMB profile is suspended?How do you diagnose why a profile is not appearing or ranking on Google Maps?How do you handle duplicate profiles?What can cause a profile to require reverification?How do primary and secondary categories affect a profile?How do you manage service-area businesses correctly?What would you do if Google rejects an edit or changes profile information automatically?How do you handle ownership and access issues?What GMB changes can potentially trigger a suspension or reverification?How do you optimize a profile to increase calls, directions, and local visibility?If your experience is primarily general SEO with only occasional exposure to Google Business Profile, this role may not be the right fit.Required ExperienceProven hands-on experience managing Google Business Profiles.Strong understanding of Google Business Profile guidelines and policies.Experience troubleshooting complex GMB issues.Experience with verification, suspensions, reinstatements, duplicates, and ownership issues.Experience optimizing profiles for Google Maps and local visibility.Ability to manage multiple profiles accurately and efficiently.Strong attention to detail.Good written communication skills.Nice to HaveGeneral local SEO knowledge.Experience with citation management.Familiarity with local SEO/GMB tools.Experience working with multiple clients or within an agency.General SEO experience is a bonus, but it is not our primary hiring criterion. Deep Google Business Profile expertise is.Application QuestionWhen applying, please briefly describe your Google Business Profile experience, including approximately how many profiles you have managed and examples of complex GMB issues you have personally resolved.Candidates with demonstrable, hands-on GMB experience will be prioritized.