Graduate Marketing Analyst

We're looking for a curious, numbers-minded graduate to help us understand what drives sales on TikTok Shop. You'll turn data from live shopping, short-form video, creator partnerships and paid campaigns into clear insights that shape where we spend our marketing budget.This is a hands-on analyst role in one of the fastest-moving areas of e-commerce. You'll work closely with marketing, creator and commercial teams, and you'll see your analysis influence real decisions within weeks of joining.Key responsibilitiesTrack and report on TikTok Shop performance, including GMV, conversion rate, average order value, ROAS and customer acquisition cost.Build and maintain weekly and monthly dashboards for the marketing team using TikTok Shop Seller Center, TikTok Ads Manager and our internal data sources.Analyse the performance of LIVE shopping sessions, shoppable videos and product showcase listings to identify what content drives sales.Measure the impact of creator and affiliate partnerships, helping the team decide which creators to scale, renew or drop.Evaluate paid campaigns (including GMV Max and Video Shopping Ads) and recommend changes to budget, targeting and creative.Support A/B tests on pricing, promotions, vouchers and flash sales, and report clearly on the results.Monitor competitor activity, category trends and viral products to spot new opportunities.Prepare campaign post-mortems for major sales moments such as Black Friday and seasonal events.What we're looking for Essential A degree (2:1 or above, or equivalent) in a numerate or relevant subject such as Marketing, Economics, Business, Mathematics, Statistics or Data Science.Strong Excel or Google Sheets skills, including pivot tables, lookups and basic charting.A genuine interest in social commerce, and a good understanding of how TikTok works as a platform.The ability to explain numbers in plain English and turn data into a clear recommendation.High attention to detail and a structured approach to solving problems.Comfort working at pace and juggling several requests at once.DesirableExposure to TikTok Shop Seller Center, TikTok Ads Manager, Meta Ads Manager, Google Analytics or Google Ads An internship, placement or personal project in e-commerce, digital marketing or analytics.Experience running your own social account, online store or content channel.Benefits and how to applyWhat we offer Competitive graduate salary with an annual review.28 days' holiday plus bank holidays.Hybrid working and flexible hours.Pension scheme with employer contributions.Why join us At Brightform, you'll be at the centre of social commerce while it's still being shaped, not years after the playbook was written.Your work matters from day one. We're a growing team, so your analysis goes straight to the people deciding budgets, creators and campaigns.You'll learn fast. TikTok Shop changes every month, and you'll be testing new formats, tools and ad products as they launch.You'll work across the business. Marketing, creators, commercial and operations all rely on data, so you'll build a wide network early in your career.Global presence, boutique culture: With offices in Manchester, Bremen, Munich, Milan and Barcelona, we combine an international reach with an agile, collaborative working environment.