Group Marketing & Brand Manager - Corporate Marketing

The Group Marketing & Brand Manager is responsible for supporting the planning, coordination and delivery of marketing and brand initiatives across the Group. This role focuses on AKI brand activities while providing visibility and structure across marketing initiatives taking place within the Group’s businesses. The position plays a key role in consolidating the Group marketing calendar, maintaining oversight of marketing plans across the businesses and establishing clear frameworks for marketing planning and reporting.The role also oversees brand governance across the organisation, including the development and implementation of brand guidelines for both new and existing brands to ensure consistency and quality across marketing materials and communications.In addition, the role supports the execution of major marketing initiatives including brand activations, trade shows, partnerships and key marketing projects that strengthen brand visibility and engagement.Key Responsibilities:Marketing Planning & CoordinationConsolidate and manage the Group marketing calendar across campaigns, launches and key initiativesMaintain oversight of marketing plans across the Group’s businesses to ensure visibility and alignmentSupport the establishment of clear frameworks for marketing planning and reportingTrack key marketing initiatives and provide visibility across the organisationBrand Management & GovernanceMaintain governance over brand guidelines across the organisationLead the development and refinement of brand guidelines for both new and existing brandsEnsure marketing materials and brand communications adhere to established brand standardsSupport businesses in maintaining brand consistency across marketing activitiesBrand Activation & Marketing InitiativesPlan and execute brand activation initiatives to strengthen AKI’s brand presenceCoordinate major marketing initiatives including trade shows, exhibitions and launchesSupport the delivery of group marketing projects and brand campaignsPartnershipsIdentify and support commercial partnership opportunities that enhance brand visibility and engagementWork with partners to develop collaborative marketing initiatives and activationsMarket Insights & Industry TrendsMonitor industry trends and competitor activity to identify opportunities for brand growth and differentiationProvide insights and recommendations based on market and competitor analysisPerformance Tracking & ReportingEstablish key performance indicators for marketing initiatives and brand activitiesMonitor campaign performance and analyse results to improve marketing effectivenessPrepare reports and presentations on marketing activities, performance and insightsRequirements5–7 years of experience in marketing roles, preferably within diversified organisations, consumer brands or multi-brand environmentsExperience coordinating marketing initiatives including campaigns, brand activations, trade shows or eventsStrong understanding of brand management and experience corporate branding.Strong organisational and project management skills with the ability to manage multiple initiatives simultaneouslyExperience coordinating marketing activities across multiple stakeholders and teamsStrong analytical and problem-solving skills with the ability to translate insights into recommendationsExcellent communication and stakeholder management skillsBachelor’s degree in Marketing, Business or a related fieldExperience in managing a small teamWork location: Dubai