Growth & Acquisition Manager

Growth & Acquisition ManagerExperience - 3-5 years of experienceAbout the Role -We are looking for someone to own and scale the student acquisition engine at The LIT School. This role sits at the intersection of growth strategy, performance marketing, consumer behaviour, data, and business outcomes, with ownership across the student acquisition funnel — from generating demand and qualified leads to driving applications, admissions, and ultimately enrolments.The ideal candidate will be highly data-driven, commercially oriented, and comfortable operating in a high-growth environment. They should be able to move beyond campaign execution to understand what drives student and parent demand, which audiences convert, where the funnel breaks, and how marketing investments translate into measurable enrolment outcomes.Key Responsibilities -Student Acquisition & Funnel OwnershipOwn the complete acquisition funnel from Lead → Qualified Lead → Application → Interview → Offer → Enrolment.Identify opportunities to improve conversion and reduce drop-offs at every stage of the funnel.Own and maintain the CRM-based acquisition funnel, ensuring accurate tracking of leads from initial enquiry through enrolment. Use CRM data and insights to identify opportunities to improve lead quality, follow-up efficiency, and overall conversion. Develop strategies to drive qualified demand and improve overall enrolment outcomes.Partner closely with Admissions and Outreach to optimise marketing beyond lead volumes.Growth Strategy & Performance MarketingDevelop and execute acquisition strategies across paid and organic channels.Identify new acquisition channels, partnerships, and growth opportunities beyond traditional paid marketing.Manage channel strategy, campaign planning, budget allocation, and scaling.Continuously evaluate channel performance and identify opportunities for growth and optimisation.Data, Analytics & Growth MetricsDefine, track, and improve key growth metrics including CAC, CPL, CPQL, application conversion, offer-to-enrolment conversion, and acquisition ROI.Use data, cohort analysis, and attribution to understand which audiences, channels, campaigns, and geographies drive the highest-quality outcomes.Build robust dashboards and reporting mechanisms to provide clear visibility into campaign, channel, and funnel performance.Establish strong attribution and ROI frameworks to guide marketing investments and channel strategy.Experimentation & Conversion OptimisationDrive a structured culture of experimentation across audiences, creatives, messaging, landing pages, campaigns, and acquisition channels.Identify funnel gaps and develop experiments to improve conversion at each stage.Analyse experiment outcomes and scale initiatives that demonstrate measurable impact.Continuously optimise campaigns based on performance and downstream enrolment outcomes.Brand, Content & Creative CollaborationWork closely with Brand, Content, and Creative teams to develop and scale high-performing campaigns.Translate student and parent insights into effective messaging, creative concepts, and campaign strategies.Ensure communication is aligned with student aspirations, parent decision-making, and LIT School's positioning.Develop a strong understanding of the education landscape and competitive environment.Admissions & Cross-Functional CollaborationBuild continuous feedback loops between Marketing, Admissions, and Outreach teams.Work closely with Admissions to improve lead quality, application rates, and downstream conversion.Identify insights from admissions and outreach teams to improve targeting, messaging, and acquisition strategy.Collaborate with internal teams to ensure marketing efforts are aligned with overall business and enrollment goals.Leadership, Insights & Business ImpactWork closely with senior leadership to translate growth data and market insights into acquisition strategy and business decisions.Present regular performance updates, insights, challenges, and growth opportunities to leadership.Use commercial and customer insights to guide marketing investments and prioritisation.Take ownership of acquisition outcomes and continuously identify opportunities to improve growth efficiency and enrollment performance.