Growth & Digital Performance Lead

Job Objective: The Growth & Digital Performance Lead is responsible for driving YOLA's digital acquisition performance, improving lead quality, optimizing marketing investment efficiency, and contributing to sustainable enrollment growth.This role owns the digital acquisition strategy and performance across paid and organic channels, with a strong focus on funnel optimization, data-driven decision-making, and measurable business outcomes.Beyond managing campaigns, the successful candidate must demonstrate strong analytical thinking, commercial understanding, and the ability to identify growth bottlenecks, develop actionable solutions, and lead a team toward continuous performance improvement.Key Responsibilities1. Growth Strategy & Paid Media ExecutionChannel Strategy: Plan and execute digital acquisition campaigns across Google, Meta, SEO, and emerging platforms to hit targets for leads, qualified leads, and enrollments.Budget Management: Manage multi-channel media budgets, continuously optimizing spend based on CPL, CAC, conversion rates, and ROI.Campaign & Creative Optimization: Direct ad testing strategies (audiences, creative, bidding, landing pages) and partner with Brand/Creative to deliver high-converting campaign messaging.2. Funnel Optimization & Lead QualityEnd-to-End Funnel Care: Monitor the user journey from initial ad click to final enrollment, eliminating drop-off bottlenecks.Sales & CRM Alignment: Partner with Sales, Telemarketing, and CRM teams to refine lead scoring, improve handover efficiency, and run targeted remarketing/reactivation campaigns.CRO & Landing Pages: Lead structured A/B testing and landing page optimizations to maximize conversion rates across key stages.3. Analytics, Forecasting & InnovationPerformance Reporting: Build clear dashboards and present business insights to leadership explaining what happened, why, its business impact, and next steps.Tracking & Attribution: Oversee tracking integrity, data quality, and forecasting models for leads, acquisition costs, and revenue contribution.SEO & Modern Tech: Guide SEO/AI search discoverability strategies and drive practical adoption of AI and automation tools to boost team productivity.4. Team Leadership & Stakeholder ManagementTeam Management: Coach and manage digital specialists (Search, Social, SEO), setting clear KPIs and fostering a data-driven, testing mindset.Cross-Functional Ownership: Collaborate smoothly with internal departments (Brand, Sales, IT) and manage external agency partners against agreed performance targets.RequirementsExperience: 5+ years in Digital Growth or Performance Marketing, with 2+ years leading teams and managing significant ad budgets.Core Skills: Mastery of Google Ads, Meta Ads, SEO, GA4, and funnel optimization; strong experience in lead-gen or high-touch sales industries.Analytical Mindset: Expert at interpreting data, funnel diagnosis, lead scoring, and presenting actionable strategic recommendations to executive leaders.