Growth & Lifecycle Marketing Lead

Own the journey from discovering LIVSHO to becoming a repeat buyer.About LIVSHOLIVSHO is a live-commerce marketplace bringing collectors, sellers and retailers together across the GCC. Through live shows and auctions, we help people discover collectibles, connect with knowledgeable sellers and build communities around what they love. We are building our full-time team in Jeddah to help more sellers succeed and make the buyer experience better.The opportunityYou will lead hands-on buyer growth across acquisition, activation and retention. Your job is to find effective ways to bring the right collectors into LIVSHO, help them reach their first purchase and give them reasons to return. You will work with a dedicated content specialist, category managers and the product team, balancing paid campaigns with lifecycle execution.What you will ownManage acquisition. Plan, launch and optimize paid campaigns on relevant channels, allocating spend according to buyer quality and commercial performance.Build lifecycle journeys. Create and improve onboarding, first-purchase, repeat-purchase and reactivation campaigns across available messaging channels.Segment the audience. Use category interests, purchase history and engagement signals to make messaging more relevant and avoid unnecessary contact.Run a focused experiment program. Prioritize hypotheses, define success metrics and test creative, audiences, offers and journeys with interpretable results.Direct creative and creators. Write clear briefs for the content specialist and creator partners; connect each asset to an audience and measurable objective.Coordinate show campaigns. Work with category managers on launches and important shows, matching promotion to seller and inventory readiness.Maintain measurement. Partner with the analyst and CTO on tracking quality, attribution limitations, cohorts and a dependable reporting rhythm.Own commercial reporting. Explain spend, first-time buyers, acquisition cost, retention and contribution; recommend where to expand, adjust or stop activity.What you bringEvidence of hands-on growth work in a consumer app, marketplace or e-commerce business, typically built over three or more years.Direct experience managing paid campaigns and lifecycle/CRM execution, with results tied to customers and purchases.Understanding of attribution limits, cohort analysis, conversion funnels and sound experiment design.Ability to operate within a budget, make clear trade-offs and explain results without relying on vanity metrics.Strong Arabic audience judgment and working English; full-time on-site availability in Jeddah.Experience that would helpExperience with GCC consumer audiences, mobile app measurement or category-based marketplaces.Experience coordinating creators and building automated messaging journeys with consent and frequency controls.Your first 90 daysFirst 30 days: audit acquisition and lifecycle performance, validate measurement and agree a prioritized experiment backlog.By 60 days: operate a consistent testing cadence and launch improvements to priority buyer journeys.By 90 days: present evidence of what improves buyer acquisition or repeat purchase, with clear budget and lifecycle recommendations.How success is measuredFirst-time purchasing customers; customer acquisition cost; repeat purchase; cohort retention; campaign contribution after costs; and incremental results where measurable.Why join LIVSHOOwn growth across the customer journey, work directly with the founders and connect marketing decisions to real marketplace behavior.