Growth & Marketing Avisor

We are looking for a strategic Growth & Marketing Advisor with experience in home security to help audit, optimize, and strengthen our customer acquisition approach for the US home protection market.The advisor will work closely with the leadership team to evaluate current acquisition efforts, align ICP and positioning, identify high-potential growth channels, and recommend quick-win improvements that can be implemented fast.This role is focused on acquisition strategy,channel prioritization, and scalable growth opportunities across the home security and home protection ecosystem. The company - Myhomeguardian operates in the US market and focuses on home protection solutions, smart security systems, and homeowner safety services.https://www.myhomeguardian.com/Key ResponsibilitiesConduct a full acquisition audit across existing channels, funnels, messaging, and lead sourcesReview and refine ICPs, customer segmentation, and targeting strategyBuild strategic recommendations by acquisition source/channelIdentify quick wins and practical improvements with immediate business impactEvaluate outbound, inbound, paid, affiliate, referral, and partnership opportunitiesAnalyze positioning, messaging, and conversion bottlenecksAdvise on scalable GTM and growth strategies for the US marketHelp prioritize high-ROI acquisition initiativesShare best practices from home security, home services, lead generation, and performance marketing industriesIdeal BackgroundExperience scaling acquisition or growth for US-market B2C or home security companies/home protection / smart securityStrong understanding of customer acquisition funnels and performance marketingBackground in home security, home improvement, home services, lead generation, or adjacent industries is highly preferredExperience with growth audits, GTM strategy, ICP development, and channel optimizationAbility to combine strategic thinking with actionable execution recommendationsExperience working with fast-growing startups or growth-stage companiesWe are open to different formats of collaboration, including:Part-time consulting — hours and terms can be discussed.Full-time engagement.Ad-hoc / one-off consultations for specific topics or challenges.We are flexible regarding the format of cooperation and are happy to align with your expectations and preferences, so we are open to discussing the option that works best for you.