Growth & Performance Marketing Manager

About the RoleFTD is looking for an experienced, proactive, and results-driven Growth & Performance Marketing Manager to lead our digital marketing and customer acquisition activities across global markets.This is not a role focused only on coordinating agencies or executing assigned tasks.We are looking for someone who can develop strategy, identify new growth opportunities, execute quickly, analyze performance, solve problems, and take ownership of results.The successful candidate will be responsible for developing FTD's global digital growth strategy, managing performance marketing channels, improving our digital infrastructure and website performance, and building an effective global marketing structure, combining strong in-house capabilities with selected external partners and agencies.Key ResponsibilitiesDevelop and own FTD's global digital growth and customer acquisition strategyIdentify priority markets, customer segments, acquisition channels, and new growth opportunitiesManage and optimize paid acquisition across Google Ads, Meta Ads, Microsoft Ads, and other relevant platformsContinuously research and test new acquisition channels, platforms, technologies, and marketing opportunitiesManage website development, landing pages, and Conversion Rate Optimization (CRO)Take ownership of marketing analytics and tracking infrastructure, including GA4, Google Tag Manager, conversion tracking, attribution, and server-side trackingMonitor and optimize the full marketing funnel: Lead → KYC → First Deposit → Active ClientWork closely with CRM and Sales teams to improve lead quality and conversion ratesDevelop and coordinate FTD's global social media and content marketing strategyManage web developers, designers, content teams, agencies, and other third-party marketing partnersSet clear KPIs for external partners and evaluate their performance based on measurable results and ROIBuild and develop an effective in-house marketing capability while managing specialized external partners where requiredQuickly identify problems or bottlenecks and develop compliant alternative solutions when campaigns, platforms, or acquisition channels face restrictionsEstablish clear marketing KPIs and provide weekly and monthly performance reporting to managementContinuously test and optimize campaigns, creatives, landing pages, audiences, funnels, and acquisition approachesTurn data and market insights into actionable growth initiativesWhat We're Looking ForIdeally 5+ years of experience in Growth Marketing, Performance Marketing, or Digital MarketingStrong hands-on experience with Google Ads and Meta Ads; Microsoft Ads experience is an advantageStrong understanding of GA4, Google Tag Manager, conversion tracking, attribution, and server-side trackingExperience managing websites, landing pages, and CRO initiativesStrong understanding of performance metrics including CPL, CPA/CAC, conversion rates, ROI, and ROASExperience managing agencies, developers, designers, and other external partnersAbility to build, coordinate, and manage an effective marketing teamStrong analytical and problem-solving skillsAbility to move quickly from strategy to executionProfessional working proficiency in EnglishExperience in financial services, fintech, brokerage, trading, or other regulated digital industries is highly preferredExperience working across international markets is highly preferredKnowledge of Baidu, 360 Search, or the Chinese digital ecosystem would be an additional advantageThe Profile We're Looking ForWe are looking for someone who is proactive, commercially minded, technically capable, data-driven, and execution-focused.You should be comfortable identifying opportunities independently, developing a clear strategy, presenting recommendations to management, and then taking ownership of implementation.When a marketing channel does not perform or a platform presents a challenge, we expect you to analyze the problem, develop alternative approaches, and move quickly toward the next solution rather than simply waiting for external partners.We value people who can combine strategic thinking with hands-on execution and who are comfortable operating in a fast-moving, international environment.This role is ideal for someone who enjoys building, testing, measuring, optimizing, and continuously finding new ways to grow.Why FTD?You will have the opportunity to take significant ownership of FTD's marketing function and directly influence our global growth strategy.You will work closely with senior management and have the autonomy to introduce new ideas, technologies, acquisition channels, and growth initiatives across multiple international markets.This is an opportunity to build and shape the marketing function, rather than simply maintain an existing structure.