Apply Edge Start your job search

Growth Director (Head of Growth)

ideasoft · Istanbul, Türkiye

Apply & track with Apply Edge
ideasoft is a leading technology company that empowers businesses of all sizes to achieve their commercial goals by increasing their competitiveness through innovative, scalable, and high-quality digital solutions.Founded in 2005, ideasoft has been growing rapidly and today provides web-based software, design, and desktop solutions to more than 45,000+ businesses, primarily in the e-commerce ecosystem.We are looking for a Growth Director (Head of Growth) to lead the end to end growth strategy of ideasoft.This role will own the company’s entire growth engine from digital acquisition and funnel optimization to revenue growth and retention and will work directly with the CEO to shape and execute the company’s growth strategy.Key ResponsibilitiesOwn and lead ideasoft’s end-to-end growth strategy, from traffic acquisition to retentionDevelop and execute digital growth initiatives to drive sustainable revenue growthLead performance across Google Ads, Meta Ads, SEO, and other acquisition channelsDesign and optimize channel mix, segmentation, and budget allocation in line with growth objectivesAnalyze campaign and funnel performance, making ROI- and ROAS-driven decisionsOwn and optimize the full growth funnel: Traffic to RevenueDrive continuous improvement of key metrics including CAC, LTV, CVR, CTR, ROAS, ARPU, and ChurnLead A/B testing, experimentation, and conversion optimization initiativesBuild growth models, forecasts, and scenario-based projectionsWork closely with Marketing, Sales, Product, Customer Success, and Data teams to align growth prioritiesProvide regular insights, performance reports, and strategic recommendations to senior leadershipRequirements10+ years of experience in Growth, Performance Marketing or Digital Marketing related rolesStrong expertise in digital performance marketing and growth analyticsProven experience managing high scale digital budgets and aggressive growth targetsHands-on experience with funnel management and attribution modelsStrong command of CAC, LTV, ARPU, Churn and segmentation analysisExperience designing and running A/B tests and experimentation frameworksAbility to build and interpret data models, forecasts, and growth scenariosPrior experience in SaaS, technology, software, fintech, or e-commerce is strongly preferredData driven mindset with strong business judgmentAbility to operate at both strategic and hands-on execution levelsStrong communication, collaboration, and leadership skillsComfortable working in fast paced, high growth environments