Growth Executive

OLKA Sports Equipment Trade Inc. has been proudly serving customers in Türkiye as the distributor of Skechers since 2011, under 100% Turkish ownership. With more than 80 stores and an extensive wholesale network, we reach customers across the country and employ more than 1,500 people within our group. In addition, we conduct the R&D and design activities for all Skechers-branded textile products sold in Türkiye and manufacture footwear at our production facilities in Şanlıurfa and Istanbul under our licensing agreement.Since 1992, Skechers has been a globally recognized brand making a difference in everyday apparel and sports footwear. With more than 5,000 stores in over 190 countries and a collection of 3,500 styles refreshed every season, we add value to consumers' lives. We are the choice of millions thanks to the exceptional comfort of our footwear across walking, running, football, basketball, and everyday categories.Creating social impact is one of our primary goals. Through our “Güvenli Adımlar” (Safe Steps) project, we identify the needs of girls to help them feel safe and move freely in urban environments and develop solutions to the challenges they face in their communities. Through our “Geleceğe Adımlar” (Steps Toward the Future) project, launched in partnership with the Community Volunteers Foundation (TOG), we support children in need in earthquake-affected areas.Having been recognized among Fast Company's “50 Most Innovative Companies” in 2024 for our Skechers Hands Free Slip-ins technology, we continue to grow both globally and in Türkiye through our consumer-focused products and social impact initiatives.GROWTH EXECUTIVEBachelor’s degree in Statistics, Mathematics, Economics, Business Administration, Engineering, or a related field.Minimum 4 years of experience in e-commerce, growth, digital marketing, or performance marketing.Strong understanding of e-commerce dynamics, the digital customer journey, and key e-commerce KPIs.Proficiency in Google Analytics and other web and app analytics tools.Solid understanding of the principles and key performance metrics of Google Ads, Meta Ads, and other digital performance marketing channels.Knowledge of SEO dynamics, organic traffic, and search performance, with sufficient SEO expertise to manage agency processes.Ability to analyze data, establish cause-and-effect relationships, and translate findings into meaningful insights and actionable recommendations.Knowledge or experience in customer segmentation, personalization, and conversion rate optimization.Strong ability to prioritize business needs, manage multiple projects simultaneously, and take end-to-end ownership of assigned processes.Ability to effectively coordinate processes involving agencies, business partners, and cross-functional teams.Curious and proactive mindset with a strong interest in exploring and testing new growth opportunities; results-oriented approach.Strong communication, follow-up, and problem-solving skills.Good command of English.JOB DESCRIPTIONIdentify opportunities to support e-commerce growth; regularly analyze traffic, conversion, customer behavior, and commercial performance.Monitor the performance of digital marketing channels and work with agencies and relevant business partners to improve budget allocation and channel efficiency.Track key growth and e-commerce KPIs such as ROAS, CAC, CPA, Conversion Rate, AOV, and Revenue; analyze the reasons behind performance changes and develop actionable recommendations.Evaluate the performance of activities carried out across Google Ads, Meta Ads, RTB House, Criteo, and similar performance marketing channels, and identify optimization opportunities.Monitor SEO performance and organic traffic growth; coordinate processes with the SEO agency and ensure that technical and content-related actions are implemented.Analyze the customer journey across the website and mobile application to identify areas for improvement that can increase conversion rates.Design A/B tests and other test-and-learn initiatives, analyze the results, and scale successful implementations.Develop growth opportunities together with relevant teams through CRM, customer segmentation, and personalization initiatives.Analyze the performance of campaigns and key commercial periods, and develop recommendations for actions to be taken before and after campaigns.Regularly monitor competitors, market trends, and customer behavior to identify new growth opportunities.Manage growth projects end-to-end with relevant teams and business partners, ensuring the effective follow-up of actions, timelines, and deliverables.Regularly analyze performance results, generate business-oriented insights, and develop actionable recommendations to drive growth.Candidate Privacy Notice;https://www.linkedin.com/posts/ayd%C4%B1nlatma-metni_aday-aydinlatma-metni%CC%87-veri-sorumlusu-olka-activity-6938171845456080896-rK4R?utm_source=linkedin_share&utm_medium=member_desktop_web