Growth Lead

Medicine was never made for pets. It was adapted for them.Almost everything treating your dog or cat today started as a human formulation, repurposed and repackaged for animals as an afterthought. We want to change this: healthcare made for pets from the ground up, not borrowed.The RoleFrom hacking your way into a platform to grabbing market share will be your mindset. We’re looking for someone who can start hacky and convert into strong growth strategies. You will own growth across e/q-comm and D2C. This is for existing products.But, if you identify a unique market need, you will also rally the company to engineer an opportunity there for us to own. Metrics you own: CM2, CAC, revenue, brand growth and customer retention.What You'll OwnOwn growth across all digital channels (ecom, qcom, d2c) from ToF to outcome on revenue and CMRun paid campaigns across social, search, and marketplaces that convert brand attention into growthOwn the full funnel, awareness through conversion, in lockstep with brand work rather than off to the side of itBuild strategies around long-tail SEO/AEOResponsible for retention, quality of customers and LTVBuild tracking and attribution so every rupee spent maps to a clear outcome: CAC, ROAS, LTVTest relentlessly. Creative, targeting, channel mix, all of itDecide how the budget should split between brand and performance, and defend that call with real numbers.Build the marketing operating system: agencies, freelancers, internal capabilities, measurement and processes.Translate customer, vet and market insight into sharper positioning, campaigns and product opportunities.Identify whitespace in the market and work with product, clinical and leadership teams to turn it into differentiated propositions.What You Bring5–8 years in brand and/or growth marketing, with measurable business outcomes you can clearly explain.Proof you can build a brand, not just execute campaigns.Experience building brands across both online and offline channels. This role lives in both worlds.Enough performance-marketing fluency to run and read paid campaigns yourself, even if brand is where you're strongest.Strong understanding of positioning, consumer insight, creative strategy, storytelling and brand building.Experience in healthcare, pharma, D2C, consumer, or another category where trust is the product is a strong plus.An appetite for ownership. You’ll be building the marketing function, not slotting into one that already exists.Sharp writing, sharp instincts and an eye for a brand that stays distinctive and consistent under pressure.Comfort operating with incomplete information and turning ambiguity into action.Why This Is Worth Your Next Few YearsYou get to build the brand from the ground up, not inherit one that's already setThis isn't a local growth mandate. The ambition is a global pet health brand, and you'd be shaping what that looks like from an early stageYou'll work directly with leadership, with real influence over brand and growth decisions from day one