Growth Lead – Cybertot

MANAGER – GROWTH At Cybertot, we are hiring for the role of Manager – Growth. At this junction, this is the most important role where the incumbent will be responsible for the overall business success. The role promises massive opportunity for growth, and heaps of learning where no two days are going to be same.Core responsibilities:· Marketing - Liaise with the marketing agency on both strategy and tactical execution.· Category – Increase the adoption of existing categories and understand the new ones which are most desired by parents.· Engagement – User segmentation and crafting an engagement plan to increase customer lifetime value· Customer Experience – probably the most important mandate. When customers are happy, we are happy.· Growth – Develop a solid understanding of the customer needs and wants, and work towards achieving it.· Content – There is massive scope for increasing organic downloads, and this would be a key KPI for the person managing the team.The ideal candidate:· 5+ years of demonstrable experience in building and scaling new categories.· Is well versed with all aspects of performance marketing including social, search, influencers etc.· Is comfortable with large data sets, combining performance marketing, in-app events to identify leaky buckets as well as new opportunities for growth.· An MBA is preferred, but not mandatory.· Has a high sense of ownership and is comfortable with the entire 0-1 journey.What success will look like· Translating our content and marketing strategy into outcome by working closely with the marketing partner.· Identifying which user cohort is the most attractive when measured against retention and revenue parameters· Hitting the overall user target (~25k) at the target CAC (INR 500)· Using existing data sets to arrive at meaningful insights to drive overall product and growth strategy.· The vigour with which you track, analyse and act on customer feedback.· Creating frameworks for engagement and retention, pivoting and streamlining when necessary (we view these as something which is constantly evolving!)About CybertotCybertot is on a mission to make childhood safer in a world that's constantly online. We build smart, intuitive tools that help parents protect their kids’ digital lives—without fear, noise, or complexity. We’re a fast-moving, impact-driven team where ownership isn’t a buzzword; it’s how we operate.If you thrive in ambiguity, act with integrity, and aren’t afraid to roll up your sleeves to build something meaningful from the ground up, you’ll feel right at home at Cybertot. Here, every problem solved makes a real difference to a real family.Join us in shaping the future of online safety for millions of children.