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Growth Lead - Startup

The Nudge Group · Melbourne, Victoria, Australia

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An incredible opportunity for an experienced growth/marketing lead from either an early stage startup or agency background to own the growth function of this funded fast growing startup.Working very closely with the founders you will shape a growth strategy that balances organic demand generation, brand trust, and performance. Responsibilities:Own end-to-end growth strategy, spanning demand generation, conversion, and revenue, with a strong emphasis on organic, trust-led growth.Grow revenue to hit ambitious growth targets from the current rateReduce CAC by building and scaling organic channels - e.g. SEO / GEO, organic social, content, partnerships, referralsChampion a test-and-learn culture, and own growth prioritisation and investment decisions, balancing short-term performance with long-term brand and demand creation.Build and refine lifecycle marketing whilst working with both in-house and external specialists to run performance channels and organic channels.We are looking for:Strong executor/hustler, who can independently identify and kickoff new initiatives, as well as rapidly driving them forwards via excellent project management skills.2+ years of experience in growth roles within early-stage or scaling businesses, with exposure to building systems rather than inheriting themData and metrics driven, able to use data to prioritise, measure impact, and make trade-offs without over-relying on platform attribution.Hungry to become a growth guru and up-skill yourself on a variety of channels(e.g. SEO, organic socials, content) and growth topics (e.g. CRO, experimentation, pricing).For more information contact Steve Grace