Growth Manager, D2C

Company: Promom Baby Products Pvt. Ltd. Location: Noida (in office) Experience: 4 to 5 years CTC: 15 to 18 LPA About PromomPromom is a venture-backed maternal and baby care brand, backed by Fireside Ventures. We design and sell wearable breast pumps, sterilizers, bottle warmers and nursery products trusted by lakhs of moms across India, available on promom.in and on leading marketplaces.About the roleWe are looking for a Growth Manager to build and scale our D2C business on promom.in.Worth being upfront: our own website is small today. Most of our revenue comes from marketplaces. This role is about building the D2C engine, not maintaining one, which means the first few months are messy and the ownership is real. You will work directly with the founding team.Most of your week sits on promom.in. But you should be able to read what is happening on Amazon and Flipkart too, because the customer sees one brand and the two channels pull on each other constantly.What you will ownPaid acquisition on Meta and Google, with a budget you own and defendCreative strategy and testing, briefing our in-house content and 3D team and iterating fastConversion across landing pages, product pages, cart and checkoutRetention through email, WhatsApp and lifecycle flows, plus cross-sell across our rangeOffers, bundles and launch campaigns for new productsCreator and collaboration activity that feeds performance, not just reachReporting on CAC, contribution margin, repeat rate and LTV, with a view that includes marketplace so we are not optimising in a vacuumWhat we are looking for4 to 5 years in growth or performance marketing, ideally at a D2C brandHands-on ownership of a monthly Meta and Google budget, not just oversight of an agencyComfortable in Shopify, ad managers and analytics tools, and able to ship changes yourself using apps and no-code rather than waiting on a developerSolid grip on unit economics: CAC, AOV, contribution margin, RTO, LTVExperience running CRO and A/B testsWrites clear creative briefs and enjoys working with designersSelf-starter who is comfortable when the playbook does not exist yetGood to haveBaby care, personal care or wellness, or any considered-purchase categoryWorking knowledge of Amazon or Flipkart advertisingFamiliarity with retention and lifecycle platformsWhat success looks likepromom.in grows from a small channel to a meaningful share of revenuePaid spend scales while contribution margin holdsA creative testing system that produces winners regularly, not occasionallyEvery product in our range has a working acquisition playbook, not just the hero productWhy join usPromom is at an inflection point in a category where quality and trust matter deeply to our customers. You will work directly with the founding team, own a meaningful part of the business, and see the impact of your work quickly.