Growth Manager – Engagement & Conversion

We’re looking for a strategic, hands-on, and data-driven Growth Manager to join the team of one of our clients—a purpose-driven organization in the well-being, education, and transformational learning space.If you’re passionate about building growth funnels, improving customer engagement, driving conversions, and experimenting with new ways to move prospects from interest to action, we’d love to hear from you.What You’ll DoOwn and optimise end-to-end growth and conversion funnels, with a primary focus on Demo, CTWA/WhatsApp, and Webinar journeys.Drive registrations, attendance, engagement, retention, and conversion across owned funnels.Develop and optimise lead nurturing, follow-up, and lifecycle journeys.Build and improve WhatsApp/CTWA conversation flows to drive meaningful engagement, callbacks, demos, and enrolments.Plan and execute webinar and digital event promotion, registration, reminder, and post-event conversion journeys.Identify and lead new growth initiatives such as referral programmes, partnerships, community/society activations, lead reactivation, and AI-assisted engagement.Monitor funnel performance, identify bottlenecks, and run A/B tests and CRO experiments across messaging, landing pages, CTAs, and customer journeys.Work closely with Content, CRM, Data, Martech, GSS/Call Centre, Teacher Conversion, and external agencies to execute and optimise campaigns.Use data to identify opportunities to improve funnel velocity, conversion, and revenue contribution. What We’re Looking For5–7 years of relevant experience in growth marketing, lifecycle marketing, funnel management, digital marketing, CRM marketing, performance marketing, or a similar role.Strong understanding of digital marketing funnels, conversion, and lead nurturing.Hands-on experience managing lifecycle and customer engagement journeys.Good understanding of Meta Ads, Google Ads, landing pages, CTAs, and CRO.Working knowledge of CRM and marketing automation.Strong understanding of WhatsApp/CTWA marketing and conversational journeys.Ability to analyse funnel data and translate insights into actionable improvements.Experience managing campaigns across multiple teams and channels.Strong project management, stakeholder management, and communication skills. Good to HaveExperience with webinar/event funnels.Experience with referral or partnership-led growth.Experience with community or society-based acquisition.Familiarity with platforms such as AISensy, Zoho, Slixta, or similar.Experience with GA4, GTM, campaign tracking, A/B testing, or CRO tools.Exposure to AI-led marketing automation or conversational AI.