Growth Marketer

House of Tech builds and scales consumer internet apps across multiple categories. We are looking for a Growth Marketing Manager who can drive app revenue with discipline, experimentation, and strong ROAS thinking.This role is ideal for someone who:Has hands-on experience scaling app purchases or subscriptionsHas managed meaningful ad budgets (1-2L/day range)Understands ROAS, CAC, LTV, not just installsIs still execution-heavy, but thinks like an ownerYou will work closely with founders, product, and creative teams to turn paid traffic into predictable revenue.RESPONSIBILITYOwn app revenue growth through paid channels with clear ROAS accountabilityExecute and optimize Meta & Google app campaigns and other channels focused on purchases/subscriptionsPlan and manage influencer & creator-led growth (UGC, regional creators, cost-efficient scale)Drive organic growth levers: ASO, referral loops, content-led installs, and retention-led growthManage budgets efficiently and scale winning campaigns with disciplined optimization cadenceAnalyze the full install → purchase funnel and improve conversion with data-backed insightsDrive creative-led growth by testing hooks, formats, and messaging with design/content teamsMaintain clean, scalable ad account structures (ASC, Broad, Retargeting, Testing)Track and report key metrics like CAC, ROAS, payback period, and cohortsCollaborate with product teams on paywalls, pricing, and monetization experimentsREQUIRED EXPERIENCE AND SKILLS2–5 years of hands-on growth/performance marketing experience with a strong focus on consumer apps (in-app purchase or subscription models)Proven experience driving revenue growth with good ROAS, managing meaningful daily budgets across Meta and Google App CampaignsStrong understanding of the app growth funnel (install → activation → purchase → retention → LTV) and attribution fundamentalsExperience with creative-led growth, including ad creatives, influencer/UGC content, and organic growth experimentsWorking knowledge of app analytics & tracking tools (Firebase, GA4, AppsFlyer/Adjust) and data-driven decision makingComfortable operating in a fast-paced, founder-led environment, with ownership mindset and bias for experimentation