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Growth Marketing Lead

Propel · London Area, United Kingdom

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Growth Marketing Lead£85,000 + Bonus | London | Hybrid (3 days)We're working with an ambitious technology business launching a brand-new digital platform that aims to reshape how thousands of SMEs access a service that has traditionally been difficult, manual and heavily reliant on sales teams.The opportunity is simple.Build the growth engine.You'll own how customers discover the platform, what persuades them to register, how they convert and what keeps them coming back. You will own sizable multi million £ budgets.You'll work across:Performance MarketingPaid SearchPaid SocialSEOCROLanding pagesAttributionAnalyticsProduct experimentationManaging a significant marketing budget, you'll continuously test, learn and optimise alongside Product, MarTech and specialist agencies.We'd love to hear from people who've built growth within B2B businesses selling digital products to SMEs.Whether that's:softwarefintechmarketplacesmarketing technologycollaboration toolsproductivity platformsdigital subscriptions...we're much more interested in how you've approached customer acquisition and commercial growth than the industry itself.You'll stand out if you've...Built digital acquisition strategies.Managed meaningful paid media budgets.Improved customer conversion through experimentation.Worked closely with Product to remove friction in the customer journey.Used data to make commercial investment decisions.Balanced strategic ownership with hands-on delivery.This is one of the most important hires in the business and an opportunity to shape the growth strategy from the ground up.Salary: Up to £85,000