Growth Marketing Manager

Role DescriptionWe are looking for a strategic and data-driven Growth Marketing Manager to lead initiatives that accelerate customer acquisition, engagement, conversion, retention, and overall business growth. The role involves developing and executing scalable growth strategies across digital channels, identifying opportunities throughout the customer lifecycle, and using data and experimentation to improve marketing performance. Responsibilities include developing growth plans, managing acquisition and conversion campaigns, optimizing customer journeys and marketing funnels, conducting A/B tests, analyzing campaign and customer data, and translating insights into actionable strategies. You will collaborate closely with product, sales, content, creative, and analytics teams to develop integrated growth initiatives and improve key performance indicators. The role also requires monitoring market trends, evaluating channel performance, managing marketing budgets, identifying new acquisition opportunities, and establishing effective reporting frameworks. Success requires a strong commercial mindset, analytical thinking, experimentation skills, and the ability to turn insights into measurable growth.QualificationsBachelor’s degree or equivalent qualification in Marketing, Business, Communications, Economics, or a related discipline.Strong understanding of growth marketing, customer acquisition, conversion optimization, retention, and lifecycle marketing.Knowledge of digital marketing channels including paid media, SEO, content, email, social media, partnerships, and referral marketing.Strong analytical and quantitative skills with the ability to interpret marketing, customer, and product data.Experience with marketing funnels, customer segmentation, cohort analysis, A/B testing, and conversion rate optimization concepts.Ability to develop data-driven strategies and make informed decisions based on performance insights.Familiarity with analytics, CRM, marketing automation, advertising, and experimentation platforms.Strong understanding of customer journeys and the ability to identify growth opportunities across the full lifecycle.Excellent project management, communication, and cross-functional collaboration skills.Creative and entrepreneurial mindset with a strong focus on testing, learning, and continuous improvement.Ability to manage multiple initiatives, prioritize opportunities, and align marketing activities with business objectives.