Growth Marketing Manager

About TinyPalTinyPal helps parents navigate child development with tools and content grounded in developmental science. We’re a lean, fast-moving team building a trusted companion for parents in the US.The RoleTinyPal helps parents navigate child development with tools and content grounded in real developmental science. We're a small, fast-moving team building for a niche but deeply engaged audience: parents in the US who care about doing right by their kids and want a trustworthy companion for that journey.What We’re Looking For4+ years of hands-on paid acquisition experience.Strong experience with consumer-facing subscription businesses, preferably mobile apps.Proven understanding of CAC, LTV, retention, subscription conversion and payback.Experience targeting US consumers, ideally parents.Experience with full-funnel growth in trust/education-led categories such as parenting, health, wellness or edtech.Strong understanding of mobile measurement tools such as AppsFlyer/Adjust and SKAdNetwork.Highly analytical, experiment-driven and comfortable working with lean budgets.What You’ll Own- Channel strategy across Meta, Google Ads, and TikTok, tailored to US parents, with campaign structures that span the full funnel from awareness to conversion.- Creative and messaging strategy — briefing and iterating on content that builds trust and category understanding, distinct from bottom-funnel conversion creative.- Budget management and pacing across channels, with a clear point of view on how to sequence spend across the funnel.- Measurement and reporting — defining the right KPIs at each funnel stage and building a model the team can trust to guide decisions.- Testing roadmap— audiences, creative, placements, and bidding strategies, with disciplined experimentation and clear documentation of what worked and why.- Cross-functional collaboration with product and content to make sure paid campaigns reflect what actually resonates with parentsNice to HaveParenting, child development, health, education or wellness app experience.Lifecycle/retention marketing experience.ASO experience.