Growth Marketing Manager
FinCom Technologies · Metro Manila
Apply & track with Apply EdgeWe're hiring a Growth Marketing Manager to drive business development and accelerate growth — with retail media as the core of the role. Working with the internal marketing team and external agencies, you'll build and grow the retail-media business: developing and executing retail-media and digital advertising strategies that monetise our platform's ad inventory, increase brand visibility, and drive customer engagement. This needs a strong analytical hand and a solid, hands-on command of retail media, performance media, and programmatic.What you'll own- Own and grow retail media — build the platform's retail-media business (on-platform ad products, sponsored placements, packages & pricing) and monetise ad inventory.- Drive business development and growth — own initiatives that move the business's top line.- Partner across teams and agencies — work with the internal marketing team and marketing agencies to develop and execute retail-media and digital advertising strategies.- Grow brand visibility and engagement — build presence and drive customer engagement across the platform's digital channels.- Analyse performance — evaluate product and brand performance and identify opportunities for improvement.- Develop and own customer lifetime value and engagement strategies — identify key growth levers across customer segments and lifecycle stages, and translate them into actionable initiatives.- Design and drive growth campaigns and programs end-to-end — from ideation and business-case development through execution, measurement, and iteration — in collaboration with marketing and product teams.- Build commercial models, business cases, and forecasts — ensure investments align with expected impact on revenue, engagement, and product adoption.- Manage growth initiatives across their lifecycle — coordinate cross-functional stakeholders, track delivery, and ensure programs are executed effectively and on time.- Define and measure success — identify opportunities for experimentation, test hypotheses, and scale what works; self-sufficient (no dedicated analytics team to rely on).- Support go-to-market planning and execution — align marketing, product, and commercial stakeholders to deliver cohesive customer experiences.What you bring- Bachelor's degree in Marketing, Business Administration, or a related field.- At least 5 years in advertising or media business development and media strategy — preferably from an MSAP member agency.- Strong knowledge of retail media and digital advertising — on-platform ad products, formats, channels, and measurement (sponsored placements, paid social, search, display, programmatic).- Competitive knowledge in performance marketing and programmatic buys.- Knowledge in data management — working with marketing, campaign, and audience/segmentation data and measurement pipelines; comfortable handling data directly.- Proficiency in data analysis and performance measurement, with the ability to translate insights into actionable strategies.- Excellent communication and presentation skills — able to convey complex ideas to diverse stakeholders.- E-commerce experience is an advantage.Nice to have- Familiarity with digital marketing platforms and tooling.- Experience with market research and competitive analysis.To applySend your CV and a short note on:1. A retail-media / digital advertising / growth strategy you led — and the business result it delivered.2. How you turn performance data into action.