Growth Marketing Manager

ABOUT BASELAYEREvery day, financial institutions make consequential decisions about which businesses to onboard and trust, in order to grow with confidence. Baselayer exists to make those decisions faster, more accurate, and much less expensive. We offer the leading AI Risk Platform that automates merchant onboarding, underwriting, and fraud prevention for over 20% of the Financial Institutions in America. By combining authoritative government data, AI agents purpose-built for web analysis, and a network powered by millions of applications, Baselayer prevents billions of dollars in merchant fraud and credit risk and instantly automates good merchant applications. Now, with Agentic Identity, we're extending that same identity network to the AI agents acting on businesses' behalf, so everyone can find out who they're dealing with before they commit.ABOUT THE TEAMWe're a growing team solving a big problem. Business fraud costs the financial system billions every year, and the tools built to fight it are slow, expensive, and outdated. We're changing that. You'd be joining a close-knit team where ownership is real, customer impact is immediate, and the work you ship matters from day one. We move deliberately, communicate directly, and care deeply about quality. If you want to look back in five years and know you worked on something that changed how the economy finds out who it's dealing with, let's chat!ABOUT THE ROLEWe're hiring a Growth Marketing Manager to run experiments across paid, owned and earned channels that turn into qualified pipeline. You'll plan, launch, and optimize campaigns across paid, owned and earned channels to reach risk, compliance, and fraud leaders at banks, credit unions, and fintechs.You'll report to marketing leadership and work closely with Sales, Product Marketing, Design, and Revenue Operations. You'll own the budget, the testing roadmap, and the reporting, and your numbers will show up directly in pipeline reviews and leadership conversations.This is not a role for someone who wants to hand campaigns off to an agency and review a monthly deck. We're looking for someone who gets into the ad accounts, builds the tests, reads the data, and is accountable for pipeline and revenue, not just clicks and leads.WHAT YOU'LL DOChannelsOwn programs across paid channels like LinkedIn and Google Ads, owned channels like email and the website, and earned channels like social and partnerships, from strategy and audience targeting through launch and daily optimization.Build and run account-based advertising programs aimed at target financial institutions and fintechs, in partnership with SalesManage and allocate the budget across channels.Launch and scale retargeting, content syndication, and sponsored placements that support the full buyer journeyTesting and ConversionRun a structured testing roadmap across audiences, offers, creative, email, the website, and landing pages.Partner with Design and Product Marketing to brief and iterate on creative and messaging for a compliance-minded buyerImprove website, landing page and form conversion rates, and reduce friction from first click to booked meetingReporting on what each experiment teaches us, and scale the ones that work.Measurement and ReportingOwn campaign tracking, UTM standards, conversion events, and offline conversion syncs between ad platforms and HubSpotReport on CAC, cost per opportunity, pipeline sourced and influenced, and ROAS, with clear recommendations on what to do nextPartner with Revenue Operations to build attribution and funnel reporting the whole GTM team trustsCross-Functional CollaborationWork with Sales leadership to align on target accounts, lead quality, and handoff from marketing to salesShare channel and audience insights with Product Marketing to sharpen positioning and campaign strategyEvaluate and manage agencies, contractors, and ad tech tools as the program scalesWORK LOCATIONBased in New York City; Full-time in officeCOMPENSATIONSalary Range: $120,000 – $150,000 + Bonus + EquityBENEFITSTime off when you need it: Flexible PTO so you can recharge without red tapeIn-person energy: We're based in NYC & SF and meet in the office full-timeCompetitive compensation: We pay well and back it with equity. We want you to think and act like an ownerCareer rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it beforeBenefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck401(k) with company match: We match your contributions so your future self benefits tooHSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you doStay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere elseLunch on us: Lunch stipend so you can stay fueled and focused without thinking about itA seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥