Growth Marketing Manager

About ValyxValyx is a fintech startup building an AI-native B2B revenue platform, with a focus on transforming Accounts Receivable operations. We replace fragmented, manual finance workflows with an intelligent operating system that helps finance teams automate collections, improve cash flow, and scale efficiently.About the RoleWe are looking for a Growth Marketing Manager to build our digital and offline presence, strengthen brand visibility and reputation, and drive top-of-funnel growth and inbound leads in the Indian B2B SaaS market.The ideal candidate has hands-on experience growing an Indian B2B SaaS startup, understands Indian decision-makers, and can execute across content, SEO, paid marketing, LinkedIn, outbound, and events.Key ResponsibilitiesOwn and execute the growth marketing strategy across SEO, SEM, paid media, content, LinkedIn, outbound, and events.Build digital and offline brand presence, visibility, and thought leadership.Drive top-of-funnel growth and qualified inbound leads through content, campaigns, partnerships, events, and performance marketing.Own SEO and SEM, including Google rankings, organic traffic, and paid search.Build visibility across Google and AI-powered search/answer engines.Create and manage content across blogs, landing pages, LinkedIn, email, social, videos, and thought leadership.Run and optimise campaigns across Google, LinkedIn, Facebook, and Instagram.Use LinkedIn Sales Navigator, CRM, and marketing automation for targeted outbound and demand generation.Plan and execute industry events, webinars, conferences, and other offline initiatives.Track performance using GA4, Google Search Console, Looker Studio, CRM, and other analytics tools and continuously optimise for lead quality and ROI.Collaborate with Sales, Product, Design, Engineering, and Leadership to align marketing with business goals.Key KRAsDigital & offline presence, brand visibility, and reputationTop-of-funnel growthInbound lead generationGoogle & AI search visibilityKey KPIsTop-of-funnel traffic and engagementQualified inbound leadsOrganic traffic and Google search rankingsAI/answer-engine visibilityWebsite and campaign conversion ratesPaid marketing ROI and cost per leadBrand and event engagementMust-Have4+ years of B2B SaaS marketing/growth experiencePrior experience driving growth for an Indian B2B SaaS startupStrong understanding of Indian B2B decision-makersHands-on experience in SEO, SEM, paid social, content, LinkedIn, outbound, and marketing automationStrong analytical skills with experience using GA4, Search Console, CRM, and marketing analytics toolsAbility to be both strategic and hands-onPreferredExperience in Order-to-Cash (O2C), Accounts Receivable (AR), Accounts Payable (AP), finance automation, fintech, or related B2B SaaSExperience marketing to CFOs, Finance Heads, Controllers, Founders, or CXOsExperience with events, conferences, webinars, and offline brand buildingExperience with AI search / answer-engine optimisationEducation: Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a plus.