Growth Marketing Manager – Demand & Supply

About GSM KazakhstanGSM Kazakhstan is a member of Green and Smart Mobility (GSM), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services, leveraging innovative technologies to enhance service quality and operational excellence.Role PurposeLead GSM’s end-to-end growth strategy and execution in the local market, with joint ownership of both Demand (riders/customers) and Supply (drivers).The role is responsible for building and scaling the local growth engine by driving customer acquisition, driver acquisition, activation, engagement, and retention. This position combines growth strategy, performance marketing, CRM, lifecycle management, market campaigns, and on-ground growth initiatives to accelerate market penetration, improve marketplace liquidity, and support sustainable business growth.The role will work closely with Operations, Product, Commercial, and Global Growth teams to translate business targets into measurable growth initiatives and continuously optimize performance based on market data and customer/driver insights.Key Responsibilities1. Demand Growth – Rider Acquisition & RetentionDevelop and execute the local rider growth strategy in line with business and market expansion targets.Drive customer acquisition, activation, engagement, and retention through performance marketing, CRM, promotions, partnerships, and local campaigns.Develop and optimize the customer growth funnel, identifying opportunities to improve conversion, frequency, retention, and customer lifetime value.Monitor market and competitor activities and translate consumer insights into actionable growth initiatives.2. Supply Growth – Driver Acquisition & EngagementDevelop and execute the local driver growth and acquisition strategy to ensure sufficient and sustainable supply capacity.Work closely with Operations and Driver Operations to drive driver recruitment, onboarding, activation, engagement, and retention.Design and optimize driver acquisition campaigns, referral programs, incentives, and engagement initiatives.Monitor the driver funnel and identify bottlenecks across lead generation → registration → onboarding → activation → retention.3. Market Growth & LaunchTranslate overall business objectives into local market growth plans, targets, and KPIs across demand and supply.Lead growth initiatives for new market launches, city expansion, and rapid scale-up.Develop local campaigns and growth experiments based on market dynamics, customer behavior, driver availability, and operational capacity.Continuously evaluate ROI, CAC, retention, utilization, marketplace liquidity, and other growth metrics to optimize investment and resource allocation.4. Growth Analytics & ExperimentationBuild a data-driven approach to identify growth opportunities and performance gaps.Design, execute, and evaluate A/B tests, campaigns, promotions, and growth experiments.Establish and monitor key growth KPIs for both demand and supply.Turn data and market insights into clear recommendations and actions for business stakeholders.5. Cross-functional LeadershipPartner closely with Operations, Product, Commercial, Finance, and Global Growth to ensure growth initiatives are aligned with business capacity and priorities.Coordinate with Global Growth to adapt global strategies and best practices to local market conditions.Influence cross-functional stakeholders and drive execution without relying solely on direct authority.Act as the local growth owner and provide regular updates on market performance, growth opportunities, risks, and priorities.Qualifications & Experience5+ years of experience in Growth, Performance Marketing, User Acquisition, Consumer Marketing, Marketplace Growth, or a related field.2+ years of experience in a leadership or team management role.Proven experience managing growth for a two-sided platform or marketplace, such as ride-hailing, mobility, delivery, e-commerce, marketplace, fintech, or similar businesses.Demonstrated track record in customer/user acquisition and retention, as well as supply-side acquisition or engagement.Experience in market launch, market expansion, or rapid business scale-up is strongly preferred.Strong understanding of growth funnels, performance marketing, CRM/lifecycle marketing, campaign optimization, and growth analytics.Strong data-driven mindset with the ability to work with KPIs, dashboards, and business performance data.Experience working cross-functionally with Operations, Product, Commercial, and other business functions.Excellent English and local language communication skills.Preferred:Experience in a high-growth startup, technology, mobility, marketplace, or platform business.Experience managing both B2C demand and B2B/partner/supply acquisition.MBA or equivalent advanced degree.Note:+ Due to the high volume of applications received, only shortlisted candidates will be contacted for the next stage of the recruitment process.+ We sincerely appreciate your interest in GSM Kazakhstan and thank all applicants for your time and consideration. We encourage you to apply for future opportunities that match your qualifications and career aspirations.+ All applications and personal information submitted will be treated with strict confidentiality and handled in accordance with applicable data privacy regulations.