Growth Marketing Manager (SGD 6K)

Growth Marketing ManagerThunderWear Asia Singapore based · Full-time · $6,000 About ThunderWearThunderWear Asia is a Singapore-based premium men's and women's essentials brand, built on the #nosquishzone promise and The Ballroom comfort system. Our hero products, THUNDIES, SHOCKS, and T.G.I.F., are sold through DTC, retail, a direct subscription model, pop ups, live selling, and growing B2B/wholesale channels across Singapore, Malaysia, Hong Kong, and Australia. We're scaling fast and need one person to own how we show up and convert across every channel we sell through. The RoleThe Growth Marketing Manager owns channel strategy and execution in SG, MY, HK, and AUS across paid media, ecommerce, email/CRM, and live-selling channels, reporting directly to the founders. You carry accountability for results on every channel, including paid media. On Meta, Google, and TikTok specifically, you'll sync weekly with a team to help with technical platform configuration. You'll work in conjunction with our Head of Campaign and Content to set the content foundation for each campaign, and you'll need to proactively drive that relationship, requesting the varied creative and content needed for audience-segmented ads.  What You'll Do●     Set channel strategy and budget allocation across paid ads, ecommerce, email/CRM, and live-selling, and build the campaign calendar that executes it●     Own full accountability for Meta, Google, and TikTok performance (CAC/ROAS), syncing weekly with our freelance Ads Setup Specialist, who reviews performance and makes suggestions and assists with technical platform configuration, while you retain sole ownership of results●     Proactively engage the Head of Campaign and Content to source and brief varied creative and content assets tailored to different audience segments, rather than waiting for content to be handed over●     Manage the Shopify storefront day to day: product listings, collections, promotions, discount codes, and site merchandising●     Own Klaviyo email and SMS flows end to end. Building, testing, and optimizing campaigns and automations (welcome series, abandoned cart, post-purchase, win-back) to drive retention and repeat purchase●     Start and and manage a regional live selling eco-system, driven by value and growth potential per market●     Run TikTok Shop and marketplace operations (Shopee, Lazada, Amazon) incl listings, in-app promotions, and live-selling campaign logistics across markets●     Own weekly and monthly performance reporting (CAC, ROAS, open/click rates, conversion, LTV/AOV) and make the call on what to scale, fix, or cut● Conceptualises and manages retention programs across current customers, improving their LTV to further drive down CAC●     Flag channel conflicts early (e.g. a marketplace promo landing the same week as an email campaign covering the same offer, or a retail partner promotion clash)● Enjoys working closely with AI and uses this daily for work flow improvements and as a data driven decision companion What We're Looking For●     4-6+ years in growth/ecommerce marketing, ideally in consumer goods or DTC, with a track record of owning channel strategy AND execution, not just one or the other●     Deep working knowledge of Meta, Google, and TikTok ad platforms ●     Hands-on, working knowledge of Shopify (day-to-day store management, not just theory)●     Hands-on experience with Klaviyo or a comparable email/SMS platform including building creative and engaging flows and campaigns independently●     Comfortable in marketplace back-ends (Shopee, Lazada) including listings, promotions, and campaign tools●     Strong with data: comfortable building your own reporting and making scale/fix/cut calls independently, without a manager above you to lean on●     Proactive by nature. Comfortable driving cross-functional relationships rather than waiting to be looped in Based in Singapore