Growth Marketing Specialist

Growth Marketing SpecialistExperience: 2+ years in B2B growth marketing, demand generation, or related roleRole focus: Growth Marketing & Demand GenLocation: In Office - Charlotte, NCEmployment type: Full-timeAbout BotsplashBotsplash is a B2B SaaS customer engagement platform that helps businesses connect with customers across SMS, web chat, voice, social messaging, and other digital channels. Our technology enables organizations to engage leads faster, automate follow-up, improve customer experiences, and create smoother handoffs between AI and human teams.We work closely with organizations in mortgage, insurance, financial services, automotive, and other industries where timely, compliant communication directly affects growth.About the RoleBotsplash is looking for a hands-on Growth Marketing Specialist who can help us identify, test, and scale new opportunities for customer acquisition, conversion, adoption, and retention.The right person will combine strategic thinking with strong execution skills. They should be comfortable analyzing performance, developing email campaigns, improving website experiences, creating sales resources, and using AI tools to work more efficiently.Your primary areas of ownership will be:Building a repeatable outbound and demand-generation program.Improving website, landing-page, and campaign conversion.Creating lifecycle campaigns that increase adoption, re-engagement, retention, and expansion.You will also create customer-facing content and sales resources, support product launches, and identify emerging market opportunities relevant to Botsplash.This is not a role focused only on high-level strategy, brand marketing, or content production; we are looking for a builder who is comfortable working across channels and being accountable for measurable business outcomes.Key ResponsibilitiesBuild and optimize outbound campaigns.Develop target audiences, segmentation, messaging, follow-up sequences, and testing plans.Track deliverability, positive replies, booked meetings, qualified opportunities, and pipeline.Test acquisition channels including email, content, SEO, AEO , paid media, social, partnerships, webinars, and events.Create lifecycle campaigns supporting onboarding, adoption, re-engagement, retention, and expansion.Build and improve website pages, landing pages, forms, and campaign experiences through a CMS.Create sales and marketing materials, including one-pagers, case studies, presentations, product overviews, and campaign content.Support product launches, feature announcements, newsletters, webinars, and customer communications.Work with sales, product, and customer success to improve messaging, lead quality, and customer engagement.Use AI tools to improve research, personalization, content creation, analysis, and campaign production while maintaining accuracy and quality.Manage marketing tools subscriptions, usage and renewal checks.Required Qualifications2+ years of experience in growth marketing, demand generation, digital marketing, or a related B2B marketing role.Hands-on experience with sales engagement and/or email outreach platform.Experience working within a CMS and building or updating website and landing-page content.Experience creating customer-facing and sales-enablement materials such as one-pagers, case studies, presentations, and campaign content.Practical experience using AI tools to improve marketing productivity and execution.Ability to interpret campaign data and turn findings into clear next steps.Strong project-management skills and the ability to manage multiple initiatives.Comfortable working across marketing, sales, product, customer success, design, and leadership teams.A proactive mindset with the ability to move from strategy to execution without extensive oversight.Preferred QualificationsExperience marketing a B2B SaaS product.Experience in mortgage, insurance, financial services, automotive, or another regulated industry.Familiarity with Canva, Instantly, Apollo, Lovable, Webflow, Figma, or similar tools.Experience with SEO, AEO, paid media, analytics, conversion tracking, or CRM reporting.Experience developing customer adoption, retention, or expansion campaigns.BenefitsMedical, Dental, Vision and Life InsuranceTraining and Education AllowancePaid time offCompany observed Federal Holidays401K plan with matchingWhat Success Looks LikeSuccess in this role will be measured by the individual’s ability to:Generate qualified leads, demo requests, and pipeline through measurable campaigns.Improve outbound email performance and create a repeatable campaign process.Increase website and landing-page conversion rates.Identify useful market trends and translate them into relevant Botsplash campaigns.Produce high-quality marketing and sales resources that help prospects understand the platform.Support greater product adoption, customer re-engagement, and expansion.Build clear reporting that connects marketing activity to business outcomes.Use AI and automation to increase output without sacrificing accuracy or quality.What it takes to thrive at BotsplashYou are analytical, creative, detail-oriented, and comfortable testing new ideas. You enjoy creating copy, building campaigns, reviewing data, and improving results. You take ownership, move quickly, and focus on business outcomes rather than activity alone.