Growth Marketing Strategist

Growth Strategist or Sr. Growth StrategistEl Toro Interactive | Mid-Level | Full-TimeAbout the RoleEl Toro Interactive is looking for a Growth Strategist to join our performance marketing team. This is a mid-level role built for someone with 6–7 years of hands-on experience in paid media and digital marketing who's ready to take ownership of multi-channel strategy for high-growth DTC brands. You'll sit at the intersection of media planning, creative strategy, and financial analysis — helping clients scale profitably through data-backed decision-making.You don't need to have seen everything — but you need a solid foundation, sharp analytical instincts, and the curiosity to keep learning. If you thrive in a fast-moving environment, like building strategy from the ground up, and can translate data into clear client narratives, this role is for you.What You'll DoMedia Strategy & PlanningOwn paid media strategy across multiple DTC client accounts, with a focus on fashion, beauty, and accessories brands.Develop cohesive, multi-channel media plans that connect brand-building to performance, spanning Meta, TikTok, Pinterest, Google, YouTube, and emerging channels.Translate client KPIs into actionable budget allocations across channels, balancing short-term performance with long-term brand equity.Build and maintain media plans that reflect a clear point of view on audience architecture, channel mix, and sequencing across the customer journey.Proactively explore new partners, emerging platforms, and creative technology to keep client strategies ahead of the curve.Creative StrategyContribute to structured testing frameworks that systematically improve creative output — including hooks, formats, messaging angles, and offer framing.Identify creative gaps and opportunities in existing client portfolios and develop recommendations to address them.Help clients understand what's working creatively and why, connecting performance signals to actionable creative direction.Financial Modeling & ProfitabilityBuild and manage financial models to support budget planning, ROAS goal-setting, and profitability analysis for DTC clients.Conduct financial forecasting and scenario modeling to optimize budget allocation across channels and campaigns.Develop new customer acquisition frameworks including CAC targets, NC ROAS goals, and LTV-informed investment thresholds.Use tools like Excel and Google Sheets to build dynamic, formula-driven models that clients can use operationally — not just as one-time deliverables.Analytics & AttributionPartner with analytics teams to interpret campaign results through the lens of multi-touch attribution (MTA) and media mix modeling (MMM).Synthesize performance data into clear business narratives that are accessible to clients — not just raw numbers.Leverage platforms like Triple Whale, GA4, and native ad platforms to surface actionable insights on a weekly and monthly basis.Client & Influencer PartnershipAct as a trusted strategic partner to clients, supporting the Client Partner with media investment recommendations and growth roadmaps.Develop clear, confident client-facing communications — translating complex strategy into accessible recommendations.Support QBRs, sale planning, and strategic roadmap presentations with data-backed narrative and sharp recommendations.What We're Looking ForRequired6–7 years of experience in paid media, digital marketing, or DTC growth strategy.Hands-on experience managing paid social campaigns across Meta and at least one other platform (TikTok, Pinterest, YouTube).Advanced proficiency in Excel and/or Google Sheets — you should be comfortable building financial models, writing complex formulas, and creating reports from scratch.Strong analytical mindset with the ability to move between channel-level performance data and business-level insights.Experience with e-commerce DTC brands; fashion, beauty, or accessories experience is a plus.Excellent written and verbal communication skills, including the ability to write and present client-facing strategy documents.Comfort operating in a fast-paced agency environment with multiple clients and competing priorities.A growth mindset — you're willing to learn new platforms, adapt your approach, and iterate based on data.Nice to HaveExperience with attribution platforms such as Triple Whale, Northbeam, or Rockerbox.Familiarity with MMM or MTA concepts in a practical client context.Experience developing creative briefs or collaborating with creative strategists.Background in financial modeling or media mix planning.Exposure to influencer strategy or affiliate/partnership channels.Who Thrives HereThis role is a fit for someone who's energized by the intersection of strategy, data, and creativity. You'll do your best work here if you:Prefer building systems over one-off answers — you want your models, frameworks, and briefs to be reusable.Are comfortable presenting to clients and defending a strategic point of view.Can hold both the big picture (what's the right channel mix for this brand?) and the detail (why did CPA spike this week?).Think of creative and media as inseparable — you don't plan without thinking about how it'll be executed.El Toro Interactive · Performance Marketing Agency · eltoro.com