Growth Marketing Team Leader

Green SM (Xanh SM) is a global ride‑hailing platform founded in Vietnam, with a mission to redefine urban mobility through sustainability, technology, and high‑quality service. Operating an all‑electric fleet, Green SM is expanding into Europe, with the Netherlands as a key entry and pilot market.To support local market growth, we are building a strong on‑the‑ground growth marketing team in the Netherlands.We are hiring a Growth Marketing Team Leader to lead and execute growth initiatives in the Netherlands, covering both sides of the marketplace: riders (demand) and drivers (supply).This is a hands‑on leadership role combining performance marketing execution, experimentation, creative direction, and local market adaptation. You will work closely with Local Operations, HQ Marketing, and cross‑functional teams to drive measurable growth in a regulated, city‑based mobility market.KEY RESPONSIBILITIESLead and execute growth marketing strategy for the Netherlands, covering rider acquisition, driver acquisition, activation, and retention.Plan, launch, and optimize paid performance campaigns across Meta, TikTok, Google, and other relevant channels, with a clear focus on CPA, ROAS, CAC, and LTV.Translate funnel data and performance insights into clear creative hypotheses and structured experiments.Manage local creative execution, including UGC sourcing, creator briefs, and ad localization aligned with Dutch language and cultural context.Own budget management and performance tracking, reallocating spend based on results.Lead, coach, and develop junior growth or performance marketers in the local team.Drive offline and partnership‑based growth initiatives, including driver onboarding activations, rider acquisition events, and participation in relevant mobility or tech events in the Netherlands.Collaborate closely with Operations, Driver Management, and City teams to align growth execution with operational readiness.QUALIFICATIONS & EXPERIENCEBachelor’s degree in Marketing, Business, Economics, or a related field.6–8+ years of experience in growth or performance marketing, ideally within consumer apps or two‑sided marketplaces (ride‑hailing, delivery, mobility, fintech, etc.).Strong hands‑on experience managing paid acquisition at scale across Meta, TikTok, and PPC channels.Experience driving growth for local or geo‑based markets.Proven analytical and experimentation mindset, with the ability to turn data into scalable growth actions.Experience with field marketing, partnerships, or local activations is a strong plus.Fluent in English, Dutch is a strong advantage.