Growth Operations Lead, Earn & Wealth
Bybit · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
قدّم وتابع مع أبلاي إيدجAbout UsEstablished in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 70 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional, 24/7 multi-language customer support to help in a timely manner.As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.Role OverviewWe are looking for a highly driven and data-oriented Growth Operations Lead to join Bybit’s Earn & Wealth business.This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool.You will combine market insights, user behavior analysis, and data-driven execution to build scalable growth systems and continuously optimize business performance.Key Responsibilities1. Growth Strategy & ExecutionDefine and execute user growth, conversion, and retention strategies across the Earn & Wealth product suiteBuild and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives2. User Segmentation & Lifecycle ManagementDevelop user segmentation models based on AUM, risk appetite, behavior, and engagement patternsDesign targeted strategies and journeys for different user cohortsDrive precision marketing through CRM, push notifications, email, and other engagement channels3. Data Analytics & OptimizationBuild and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)Leverage A/B testing and data insights to continuously optimize user journeys and product experienceGenerate structured insights and performance reports to support product and business decision-making4. Cross-functional CollaborationPartner closely with Product, Finance, and BD teams to enhance product capabilities and monetizationCollaborate with Content, KOL, and Paid Media teams to amplify growth impactContribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycleRequirementsMust-have3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferredSolid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)Strong analytical mindset with hands-on experience in SQL, Excel, and BI toolsSystems thinking: ability to translate business challenges into scalable, structured solutionsStrong execution capability with a results-driven mindset in fast-paced environmentsProven experience in user segmentation and lifecycle managementExcellent written and verbal communication skills in both English and ChineseNice to haveExperience from leading CEX platforms such as Binance, OKX, or CoinbaseFamiliarity with DeFi ecosystems and on-chain yield productsProven track record of executing growth campaigns with measurable KPI impactCFA / CPA or a degree in finance or related fieldsWhat We’re Looking ForGrowth-driven mindset – constantly seeking opportunities to unlock new growthSystems thinker – builds frameworks, not just solves isolated problemsData-first decision maker – relies on data, not intuitionUser-centric – deeply understands different investor profiles and their needsResilient & adaptable – thrives in a fast-moving and volatile market environmentWhy Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment.Our benefits include:Study Growth Fund: We support your professional development and continuous learning.Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.