Growth Performance and Portals Specialist

About Us:We are a leading real estate development company, recognized for delivering exceptional projects globally and setting new benchmarks in the industry.We are seeking a highly strategic and data-driven Growth Performance and Portals Specialist to drive our digital marketing efforts and maximize our brand presence across key property portals. In this pivotal role, you will own the end-to-end performance marketing strategy, from paid media acquisition to portal management, with a sharp focus on lead generation, ROI, and market share growth.You will lead the charge in optimizing our digital footprint, leveraging AI-powered tools for predictive analytics and automation, and ensuring our listings dominate the UAE/GCC digital property landscape. The ideal candidate is a hybrid of a performance marketer, a strategist, and a market analyst who thrives on data and is obsessed with driving tangible business results.Key Responsibilities:1. Paid Media Strategy & ExecutionDevelop & Implement: Design and execute comprehensive paid media strategies across Google, Meta, LinkedIn, TikTok, and programmatic channels to achieve ambitious business goals.Audience & Channel Strategy: Identify and define high-value target audiences, selecting the optimal channel mix for maximum impact.Budget Management: Allocate and manage large advertising budgets effectively across platforms to maximize ROI and achieve CPL targets.Continuous Optimization: Refine strategies based on performance data, market trends, and real-time insights to stay ahead of the curve.2. Portals Strategy & ManagementMaximize Visibility: Develop and execute strategies to ensure superior brand visibility and lead generation across property portals.Listing Optimization: Manage and optimize all property listings for accuracy, engagement, and conversion, ensuring they stand out to potential buyers and renters.Partnerships & Expansion: Identify new portal opportunities and forge strategic partnerships to expand market reach.Advertising Products: Plan and manage portal advertising products, including featured listings, banners, and boost packages, evaluating performance to optimize spend.Competitor Tracking: Monitor competitor listings and positioning to identify opportunities and adjust strategies proactively.3. Campaign Execution & OptimizationLaunch & Manage: End-to-end management of paid campaigns, including setup, audience targeting, bidding strategies, and creative development.Technical Execution: Ensure flawless tracking and tagging (pixels, conversion tracking) to enable accurate performance measurement.A/B Testing: Conduct rigorous A/B testing on creatives, copy, and targeting to continuously improve CTR, CPA, and ROAS.Advanced Optimization: Utilize AI-assisted tools for bid automation, predictive performance modeling, and real-time spend optimization.Retargeting: Implement sophisticated retargeting and audience segmentation strategies to nurture leads and move them through the funnel.4. Data Analysis & ReportingPerformance Tracking: Track and report on campaign and portal performance using analytics tools (e.g., Google Analytics, Tableau).Insight Generation: Prepare detailed performance reports with actionable insights and clear recommendations to stakeholders.Trend Identification: Use data to identify trends, opportunities, and potential risks to inform strategic decisions.Presentations: Present performance results and strategic plans clearly and effectively to key stakeholders.5. Market Intelligence & Audience InsightsConsumer Behavior: Understand UAE/GCC consumer behavior and digital trends to inform all strategies.Competitor Benchmarking: Conduct thorough competitor and market research to identify high-performing audience segments and best-in-class strategies.Stay Updated: Remain current on portal algorithms, new features, and digital property trends to ensure our strategies remain innovative.6. Stakeholder & Agency ManagementInternal Collaboration: Partner with internal teams (Marketing, Creative, Content) to ensure cohesive campaign execution.External Management: Manage relationships with external agencies and media partners, providing clear briefs and ensuring timely delivery of campaign assets.Qualifications & Experience:Bachelor's degree in Marketing, Business, or a related field.5–8+ years of experience in paid media buying/performance marketing and portal marketing.Proven track record of managing large advertising budgets and achieving ambitious ROI targets.Proven experience managing property portal listings and campaigns.Experience working in the UAE/GCC markets.Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.Strong analytical and data interpretation skills; ability to translate complex data into actionable strategies.Advanced experience with Google Analytics, Tag Manager, and other tracking tools.Advanced working knowledge of AI-driven bid automation, predictive analytics, and generative ad creative tools.Deep understanding of bidding strategies, funnels, and conversion rate optimization (CRO).Excellent communication, stakeholder management, and presentation skills. Ability to thrive in a fast-paced, results-driven environment.Relevant certifications (e.g., Google Ads, Meta Blueprint) are a distinct advantage.