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Growth Strategy Manager

UpScale · Miami, FL

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Growth Strategy Manager (On-Site) Miami - $100k-$160k + EquityThis role is posted on behalf of one of our partners.About the companySeries A startup founded in 2023, the company helps consumers push back on insurance companies when they've been underpaid or denied. Most people in that situation either don't know their rights or can't get through the process alone. That's the problem this company is working on.The roleWe're hiring a Growth Strategy Manager to work shoulder-to-shoulder with our CEO on one question: where does the next wave of users come from, outside of paid performance marketing?This is a builder's seat. You'll form hypotheses, run experiments, kill what doesn't work, and turn what does into a repeatable acquisition engine. Expect to move fast, own outcomes end to end, and do the unglamorous work yourself when that's what the test requires.What you'll doWork directly with the CEO to identify, prioritize, and test new avenues for user growth beyond traditional paid channelsDesign and execute growth experiments with clear hypotheses, measurable inputs, and defined success criteriaSource and develop one-to-many partnerships with organizations that can introduce the company to large, relevant audiencesAnalyze results, isolate what actually drives performance, and scale winning tests into repeatable channelsExplore unconventional channels: mailers, out-of-home, referral programs, community partnerships, and emerging platformsUnderstand each campaign's eligible client base and tailor acquisition strategies accordinglyFind and remove friction across the user journey to improve conversion and activationBuild reporting that clearly communicates what's working, what isn't, and what to test nextDo the hands-on work when needed — pull lists, send cold emails, test flows manuallyWhat we're looking for2–6 years in growth, strategy, or operationsHands-on experience identifying and testing non-paid user acquisition channelsA track record of designing hypothesis-driven experiments and scaling the winnersComfort working directly with a founder in a fast-paced startup environmentBonus points for:Having started your own company or projectB2C experienceHaving grown a user base from a low starting pointCompensation & benefitsBase salary: $100,000–$160,000, based on experience and prior impactEquity: competitive packageBenefits: comprehensive medical, dental, and visionLocation & work policyOn-site in Miami Beach, FL. Relocation support available.