GTM Strategist

Company Description Taskezy is building an AI-powered operations layer that enables small businesses to run sales, finance, and operations directly from WhatsApp. Its assistant, Tia, captures operational workflows and drafts entries for user approval before they touch the company’s books, helping teams work faster with greater control and accuracy. Taskezy is designed specifically for businesses in the GCC region, offering deep integrations with Zoho and compliance-ready support for UAE e-invoicing. Based in Dubai, United Arab Emirates, the company is focused on simplifying back-office processes so small businesses can focus on growth.Role Description The GTM Strategist will be responsible for defining and executing Taskezy’s go-to-market strategy for the GCC, with a focus on Dubai and the broader UAE market. This full-time, on-site role involves segmenting target customers, shaping value propositions, and designing acquisition, activation, and retention playbooks across digital and offline channels. The person in this role will collaborate closely with product, sales, and marketing teams to develop positioning, launch plans, and messaging that resonate with small business customers using WhatsApp and Zoho. Day-to-day tasks include analyzing market and competitor data, running experiments to test GTM hypotheses, refining pricing and packaging, and enabling sales through collateral, pitches, and repeatable processes. The GTM Strategist will also track performance against growth KPIs, iterate on strategy based on insights, and represent voice-of-customer perspectives in strategic decisions.Qualifications Experience in go-to-market strategy, including market segmentation, positioning, and launch planning for B2B or SaaS products.Skills in growth and product marketing, such as funnel design, experimentation, and performance analysis using data and metrics.Strong business and commercial acumen, including pricing and packaging, revenue modeling, and collaboration with sales teams.Ability to conduct structured market and customer research and translate insights into actionable GTM plans.Excellent communication and storytelling skills for crafting clear narratives, messaging, and sales/marketing collateral.Experience working with or selling to small businesses in the GCC; familiarity with UAE regulatory and e-invoicing landscape is a plus.Comfort working in a fast-paced startup environment, with a proactive, ownership-driven approach to problem-solving.Bachelor’s degree in Business, Marketing, Economics, or a related field; MBA or equivalent experience is advantageous.