[Hanoi] Market Research Specialist
WinCommerce - Masan Group · Hanoi Capital Region
Apply & track with Apply EdgeWinCommerce (WinMart/WinMart+) is looking for an analytical, curious, and insights-driven Market Research Specialist to join our team in Hanoi. In this role, you will decode consumer behavior, analyze competitive retail landscapes, and translate complex market data into actionable commercial insights to steer business growth across Vietnam’s largest store network.🎯 Key ResponsibilitiesMarket & Consumer Insights: Design, execute, and monitor qualitative and quantitative research projects (surveys, focus groups, shopper interviews) to identify evolving consumer preferences, shopping habits, and retail trends.Competitor Intelligence: Continuously track, benchmark, and analyze competitor strategies, pricing movements, promotional campaigns, and store formats across modern trade (MT) and retail chains.Category & Commercial Support: Partner closely with Merchandising, Marketing, and Operations teams to evaluate product launches, category performance, store catchment areas, and customer satisfaction metrics.Data Synthesis & Reporting: Synthesize internal operational metrics with external syndicated data (Nielsen, Kantar, etc.) into executive-ready dashboards, regular market landscape reports, and strategic recommendations for senior management.💎 What We Are Looking ForEducation: Bachelor’s degree or higher in Market Research, Marketing, Business Administration, Economics, Statistics, or related disciplines.Experience:2 – 4 years of solid experience in market research, consumer insights, or competitive intelligence.Experience from market research agencies (Nielsen, Kantar, Intage, Cimigo) or in-house research roles within Retail, FMCG, or E-commerce is highly advantageous.Skillsets:Strong mastery of both quantitative and qualitative research methodologies.Advanced analytical acumen with proficiency in MS Excel, PowerPoint, and survey/analysis tools (SPSS, Power BI, or SQL is a strong plus).Good command of professional English (written and verbal) for documentation and reporting.🎁 Why You Will Love Working With UsCompetitive Package: Attractive salary aligned with your experience and capabilities.Annual Bonuses: 13th-month salary plus performance-based incentives (Total package up to 14 – 16 months of salary/year).Comprehensive Benefits: 100% Social Insurance contribution upon probation completion and premium private health insurance (Techcom Care) package.Scale & Impact: Direct access to nationwide retail scale and massive consumer touchpoints within Masan Group.Tools Provided: Modern working equipment and high-performance laptop.Working Hours: Monday – Friday (Office hours); Weekends off.