[Hanoi] Market Research Specialist – WinCommerce

Key ResponsibilitiesMarket & Consumer Insights: Plan, execute, and monitor qualitative and quantitative research projects to evaluate customer preferences, buying behaviors, and retail market shifts.Competitor Tracking: Monitor and analyze competitor movements, pricing trends, and promotional activities across modern retail channels.Category Support: Partner with Category Management, Marketing, and Operations teams to assess new product launches, category potential, and store catchment performance.Reporting & Recommendations: Consolidate external market research reports (Nielsen, Kantar, etc.) with internal performance metrics to prepare structured dashboards and strategic recommendations for leadership.Candidate RequirementsEducation: Bachelor’s degree in Market Research, Marketing, Business Administration, Economics, Statistics, or related disciplines.Experience: 2 – 4 years of relevant experience in market research, consumer intelligence, or trade marketing. Prior experience from research agencies or retail/FMCG brands is preferred.Skills:Solid grasp of quantitative and qualitative research methodologies.Strong analytical mindset; proficiency in MS Excel, PowerPoint, and data visualization tools.Good professional English skills (reading, writing, and speaking) for research reports and presentations.Compensation & BenefitsIncome: Competitive base salary commensurate with experience.Bonus: 13th-month salary plus annual performance bonus (Total income up to 14 – 16 months of salary/year).Healthcare & Insurance: Statutory social insurance and premium private health insurance (Techcom Care).Working Hours: Monday – Friday (Office hours; weekends off).Workplace: International Centre, 17 Ngo Quyen, Hoan Kiem, Hanoi.