Head D2C

Our client is looking for a Head – D2C to lead and scale the brand’s direct-to-consumer business. The role will own the complete D2C P&L and be responsible for driving revenue, profitability, customer acquisition, retention and overall digital growth.This is a high-impact leadership role for someone who has built and scaled a D2C business, understands consumer behavior deeply and can combine strong commercial thinking with a hands-on approach to execution.Key ResponsibilitiesOwn the D2C P&L, revenue targets, margins and profitability.Develop and execute the overall D2C growth strategy across the website, marketplaces and other relevant digital channels.Drive customer acquisition through performance marketing, organic growth, CRM, influencer marketing, affiliates and other digital channels.Own key growth metrics including GMV/Revenue, CAC, ROAS, AOV, conversion, repeat rate, LTV and contribution margins.Build and optimise the complete customer funnel, from acquisition and conversion to retention and repeat purchases.Partner with the marketing, brand, product, supply chain and technology teams to ensure seamless execution.Identify opportunities across product assortment, pricing, promotions, merchandising and customer experience to accelerate growth.Develop a strong CRM and retention strategy to improve repeat purchases and customer lifetime value.Use data and consumer insights to make decisions around growth, campaigns, products and channels.Build and lead the D2C team, establishing strong processes, ownership and performance metrics.Stay closely connected to evolving D2C, e-commerce, consumer and digital trends and identify new growth opportunities.Ideal Candidate10–15 years of overall experience with significant experience in D2C / e-commerce / digital-first businesses.Proven track record of scaling a D2C business and delivering meaningful revenue growth.Strong understanding of performance marketing, digital acquisition, CRM, analytics and e-commerce operations.Should have owned or significantly influenced a P&L.Strong commercial orientation with an understanding of unit economics and profitability, not just topline growth.Experience working in a high-growth, founder-led or entrepreneurial environment would be preferred.Strong analytical and problem-solving skills with a highly consumer-centric mindset.Ability to build teams and work cross-functionally with founders and senior leadership.Should be hands-on, entrepreneurial and execution-oriented with the ability to move quickly.