Head of Admissions

Head of Admissions The Techno Group of Institutions

Department: Admissions & Marketing Reports To: President / Director General Location: On-site (campus-based) Employment Type: Full-Time Compensation: Competitive, benchmarked to market About the RoleThis is a critical hire for The Techno Group of Institutions.

The Head of Admissions will own the full admissions funnel - from lead generation and data acquisition through to counselling, conversion, and enrolment. This person sits at the intersection of the telecalling team, the counselling team, and the digital marketing function, and is responsible for making sure these units work as one coordinated engine. We are looking for someone who combines marketing instinct with operational rigour - someone who can set up data pipelines, run performance-driven campaigns, manage a large frontline team, and still keep a close eye on conversion metrics and admission targets.Key Responsibilities Lead Generation & Data Management

• Own the entire lead generation strategy - acquire student enquiry data through digital campaigns, third-party aggregators, school outreach, education fairs, and other offline sources.
• Build and manage the data distribution workflow - ensure leads are routed to the right telecallers and counsellors promptly, with clear assignment logic and SLAs.
• Maintain a clean, trackable lead database; set up dashboards to monitor source-wise lead quality, cost per lead, and funnel drop-offs. Marketing & Outreach
• Coordinate with the digital marketing team on campaign planning, creatives, landing pages, and paid media budgets across platforms.
• Plan and execute offline marketing activities - school visits, seminars, education expos, newspaper/outdoor advertising, and local activations.
• Drive programme-specific marketing (e.g. MBA Elevate) in collaboration with the academic and corporate relations teams.
• Track marketing ROI by source and channel; reallocate budgets based on what’s converting.Telecalling, Counselling & Conversions
• Manage and supervise the telecalling and counselling teams - set daily/weekly targets, monitor call quality, and ensure timely follow-ups.
• Design the counselling workflow - from first call to campus visit to application to fee payment - and remove friction at every stage.
• Own the admission conversion funnel and be accountable for seat-fill targets across programmesAdmissions Operations
• Oversee the end-to-end admission process - application handling, document verification, fee collection, seat allotment, and onboarding communication.
• Ensure compliance with university and regulatory requirements (UGC/AICTE norms) throughout the admission cycle.
• Publish regular MIS reports on admissions progress, pipeline health, and target vs. actual numbers to leadership.Ideal Candidate Profile
• 8+ years of experience in admissions, education marketing, or enrollment management - preferably in higher education or ed-tech.
• Has managed or built telecalling and counselling teams and understands the rhythm of an admissions cycle.
• Strong grasp of digital marketing fundamentals - comfortable reviewing campaign dashboards, discussing CTRs and CPLs, and holding agencies accountable.
• Data-driven operator - thinks in funnels, conversion rates, and source attribution rather than just activity volume.
• Hands-on leadership style; willing to get into the details of call scripts, follow-up cadences, and walk-in management.
• Familiarity with CRM/lead management tools and the Indian higher-education admissions landscape.
• MBA or equivalent postgraduate degree preferred; not mandatory if experience speaks for itself. Why This Role
• End-to-end ownership of the admissions engine - one of the most directly impactful functions in the institution.
• Autonomy to build processes, teams, and marketing strategy with leadership backing.
• Visible, measurable outcomes - your work directly drives enrolment numbers and institutional growth.