Head of Ads Platform Product & Operations

About ClapperClapper is a short-form video and livestream social platform built around authentic connection and community. With a large and growing U.S. audience, Clapper is building its own advertising platform. We are looking for a senior, hands-on leader with deep experience across ads product and Ad Operations to take the platform from architecture and demand integration to launch, optimization, and scaled advertising revenue.What You Will OwnAds platform strategy and roadmap: Define the ads platform product roadmap and phased operating plan, from third-party ad-network integrations, mediation, and auctions toward deeper first-party ad-serving capabilities.Zero-to-one ads products: Design and launch native feed, short-form video, and livestream ads; progressively develop ad requests, inventory management, traffic routing, auctions, targeting, frequency controls, creative review, and reporting.Ad Operations and yield: Establish a rigorous Ad Ops and yield-management cadence and improve net eCPM, fill rate, ad load, impressions, Ad ARPDAU, and advertising revenue.Advertising demand integrations: Own the evaluation, technical integration, and performance management of DSPs, SSPs, ad networks, programmatic platforms, and measurement providers to improve U.S. demand quality and auction density.Data and experimentation: Build the KPI framework, revenue dashboards, and A/B testing program needed to optimize by audience, geography, content surface, ad format, and demand source.User experience and platform health: Partner with Growth, Recommendation, Content, Trust& Safety, and Support to establish clear guardrails across retention, watch time, content quality, latency, and user feedback.Measurement, privacy, and brand safety: Advance attribution, viewability, invalid-traffic controls, ad quality, privacy, and brand-safety capabilities so the platform can scale responsibly.Team and cross-functional execution: Lead delivery with Engineering, Data, Design, Recommendation, Trust & Safety, and Legal; build the core Ads Product, Ad Operations, and Ads Analytics functions as the platform grows.First 12-Month OutcomesFirst 90 days: Assess traffic, ad inventory, user experience, and technical readiness; deliver the ads platform blueprint, demand-integration plan, KPI framework, and MVP launch plan.Months 3-6: Launch the first scalable advertising products and operating cadence; establish yield management, monitoring, and experimentation while validating retention and experience guardrails.Months 6-12: Scale premium demand and eligible ad inventory, improve net eCPM and fill, define the roadmap for first-party and self-serve advertising capabilities, and hire the core team.What We Are Looking For8+ years in internet product or ad tech, including at least 5 years directly owning ads platform products, publisher advertising, or Ad Operations, plus experience leading a team or complex platform initiative.A track record of building advertising products from zero to one or scaling an existing ads business to meaningful revenue, with clear ownership of metrics, decisions, and results.Strong knowledge of the mobile and content advertising ecosystem, including ad serving, auctions, DSPs/SSPs, ad networks, targeting, frequency, measurement, attribution, and yield management.Experience operating advertising products in the U.S. or other international markets, with a practical understanding of advertiser demand, programmatic ecosystems, and geographic differences in traffic value.Excellent quantitative and operational judgment, with the ability to translate advertising revenue targets into product, inventory, demand, and operating initiatives.A hands-on operating style: able to set strategy and personally drive partner integrations, product details, metric reviews, and cross-functional problem solving.Strong English communication skills and the ability to work effectively across U.S. and APAC teams and partners.Preferred ExperienceAds platform product and operations experience in short-form video, livestreaming, social, UGC, gaming, or another scaled consumer application.Experience on both the publisher/supply side and within demand platforms, ad networks, or programmatic advertising.Experience building self-serve advertiser products, campaign-management tools, or brand advertising solutions.Familiarity with ad quality, fraud prevention, privacy, brand safety, and content-ecosystem governance.How Success Will Be MeasuredNet advertising revenue, Ad ARPDAU, and achievement against revenue targetsNet eCPM, fill rate, auction density, and eligible ad impressionsThe balance between ad load and retention, watch time, and negative user feedbackAd latency, invalid traffic, ad quality, and brand-safety performanceProduct delivery, partner performance, and progress in building the teamWhy JoinOwn a high-potential ads platform end to end, from architecture and product design through Ad Operations, optimization, and advertising revenue.Build for a scaled and growing U.S. audience with the ability to test, learn, and compound results quickly.Work directly with the CEO and executive team, with the mandate to build Clapper's advertising organization.