Head of Brand Management

Hiring a Head of Brand Management for a local bank in the region!

Key Responsibilities

Own the company’s overall brand strategy, positioning, architecture, and value proposition to build and strengthen long-term brand equity across the organization.Define and manage the brand expression across branches, website, mobile applications, digital screens, social media channels, and events to ensure a consistent customer experience.Strengthen the company’s brand presence across both physical and digital touchpoints to improve distinctiveness, consistency, and overall market positioning.Establish and oversee brand governance standards and controls, ensuring all brand applications follow approved guidelines and align with one unified brand direction.Lead the social media and influencer strategy to drive digital engagement, strengthen brand relevance, and protect and enhance the company’s reputation.Oversee brand research, market insights, competitor analysis, and brand health tracking to support informed brand decisions and measure overall brand performance.Provide direction to the Social Media, Brand Governance & Research, and Creative teams to ensure aligned priorities, effective execution, and consistent brand delivery.Manage internal stakeholders and external partners to deliver brand initiatives that are compliant, customer-focused, and commercially effective.Experience:Bachelors degree with minimum 8-10 Years of relevant experience.Preferred background in banking, brand consultancy, major agency, telecom or large customer-facing brand.Fluent in Arabic based in UAE