Head of Business & Growth D2C

Business & Growth HeadWork Experience: 8-12yearsLocation: New DelhiRole OverviewAs the Business & Growth Head, you will own the P&L; and end-to-end growth engine atFraganote—spanning revenue, margins, customer acquisition, and retention across D2C,marketplaces, quick-commerce, and offline channels. This is a founder’s office-level leadership role requiring a blend of strategy and execution.P&L; Ownership & Growth Strategy• Own revenue, contribution margins, and growth targets• Build multi-channel growth roadmap• Drive forecasting, budgeting, and demand planning• Optimize LTV/CAC and payback periodsPerformance Marketing & Acquisition• Scale paid acquisition across Meta and Google• Optimize CAC, ROAS, and blended costs• Build new acquisition channels (affiliate, partnerships, creators)• Collaborate on high-performing ad creativesRetention & Lifecycle (Email + WhatsApp)• Own repeat revenue and retention metrics• Build email and WhatsApp marketing engines• Create lifecycle journeys: onboarding, upsell, winback• Improve LTV and cohort performanceE-commerce & D2C Optimization• Improve CVR, AOV, and revenue per session• Optimize funnels and checkout experience• Drive merchandising and pricing strategiesQuick Commerce Growth• Scale Blinkit, Zepto, Instamart presence• Manage pricing, promotions, and assortment• Drive discoverability and platform growthOffline & Distribution• Build retail and experiential channels• Expand distribution aligned with premium positioningData & Analytics• Build dashboards and reporting systems• Track revenue, LTV, CAC, repeat %, marginsTeam Leadership• Build and lead growth team• Drive execution and cross-functional alignmentKey KRAs• Revenue growth and contribution margin• CAC and LTV improvement• Repeat purchase rate and retention• Email + WhatsApp revenue contribution• Website CVR and AOVWhat We’re Looking For• 8–12 years in growth / business roles• Strong performance marketing experience• Proven revenue ownership• Expertise in retention and lifecycle marketing• Analytical and execution-driven