Head of Commercial

About the RoleWe're looking for a commercially-minded leader to own our organization's commercial engine — converting market demand into profitable revenue through disciplined sales leadership, high-performing retail operations, and a consistent customer-facing commercial experience. What You'll Own🔹 Revenue, sales conversion, average ticket size, pipeline health, and overall commercial performance against targets🔹 Leadership of Area Managers, Branch Managers, and the showroom/retail sales organization🔹 A consistent sales operating model across branches — lead ownership, follow-up discipline, quotation management, and conversion practices🔹 Showroom operations aligned to commercial, service, and brand standards🔹 Forecasting discipline, with reliable visibility into pipeline, risks, opportunities, and expected revenue🔹 Sales productivity and capability, through performance management, coaching, recruitment, and development🔹 Cross-functional alignment with Marketing on lead quality, campaigns, and demand generation🔹 Cross-functional alignment with Product/Design teams to ensure accurate selling and product configuration🔹 Clean, complete handover of confirmed orders into fulfillment What Success Looks Like✅ Revenue targets delivered with healthy conversion and forecasting accuracy✅ Consistently managed branch performance✅ A disciplined, credible sales experience for customers✅ Confirmed orders entering fulfillment complete, accurate, and execution-ready What We're Looking For15+ years of experience in Sales and Commercial roles within the furniture industry, including showroom/retail operationsProven experience leading multi-branch or multi-site sales/retail operationsStrong track record of owning revenue targets and driving sales performance through people leadershipExperience building sales processes, forecasting discipline, and performance management systemsComfortable operating cross-functionally with Marketing, Product, and Fulfillment/Operations teamsA leader who takes full ownership of commercial results rather than deflecting to other functions