Head of Content

Head of ContentDubai, UAEFull-TimeAbout SanneSanne is a luxury made-to-order fashion house, creating custom garments for women around the world.We believe luxury shouldn't be mass-produced. Every piece is made only once it has been ordered, handcrafted by our atelier and tailored specifically for its wearer.Our design language sits somewhere between retro-futurism, 70s nostalgia and modern luxury.As we enter our next stage of growth, we're looking for someone who shares our ambition of building one of the world's most desirable fashion brands.Not just through advertising.Through content.The OpportunityThis is an opportunity to build one of the most exciting in-house creative studios in luxury fashion.Your job is simple:Make people care.Everything we create should make people feel something.Curiosity.Desire.Joy.Nostalgia.Admiration.If people stop scrolling because of something you've created, you're doing your job.If people can't stop thinking about Sanne, you're excelling.Your MissionBuild the content engine that makes Sanne one of the most desirable and culturally relevant fashion brands today.You'll own the strategy, creative direction and production of content across every platform where Sanne lives, ensuring every touchpoint feels unmistakably Sanne.What You'll Be Responsible ForCreative DirectionLead the visual storytelling of Sanne across every platform.Transform collections, campaigns and ideas into stories that people genuinely want to watch, share and talk about.Protect and evolve the creative identity of the brand.Organic GrowthOwn our organic content strategy.Create content that earns attention rather than buying it.Obsess over:Watch timeSharesSavesCommunity engagementOrganic reachReturning viewersCultural relevanceFollowers are nice.Influence is better.Content ProductionOversee every stage of production.Sometimes you'll pick up an iPhone and create a brilliant piece of content yourself.Other times you'll brief photographers, videographers, editors and creators to produce world-class campaigns.You'll know exactly when each approach is right.Build the Creative StudioOne of your most important responsibilities.As Sanne grows, you'll build and lead an exceptional creative team.You'll identify, recruit and manage the best freelance and in-house talent including:VideographersPhotographersEditorsMotion DesignersCopywritersCreative ProducersContent CreatorsYou'll build the team required to produce exceptional work.Editorial OwnershipOwn the creative direction of everything we publish.Including:Website imageryProduct launchesCampaign filmsInstagramTikTokYouTubeSnapchatPinterestSubstackNewslettersLookbooksBehind-the-scenes contentBrand filmsRetail display contentWhile you won't necessarily write every word, you'll have the taste and editorial judgement to ensure everything feels premium and unmistakably Sanne. You'll be comfortable using AI to develop first drafts, refine ideas, and occasionally write longer-form pieces yourself.Creative OperationsLead content from idea through to publication.You'll build efficient creative systems including:Content calendarsProduction schedulesCreative briefsShot listsAsset managementCampaign planningCreative budgetsStay Ahead of CultureYou're naturally curious.You're constantly researching:New creative formatsPlatform updatesInternet cultureFashionFilmMusicArtAIEmerging technologyYou're expected to bring fresh ideas to the table every week—not simply execute briefs.Who You AreYou have exceptional taste.You instinctively know when something feels premium.You understand luxury without making it feel inaccessible.You don't create content because it's trending.You create content because it tells a better story.You're passionate with making people stop scrolling.You understand how different audiences consume content across different platforms and know how to adapt creative without losing the essence of the brand.You enjoy building teams just as much as creating yourself.You care deeply about detail.You're ambitious.You're curious.And you're excited by the challenge of helping build a global luxury brand from the inside.Skills & ExperienceWe're less interested in where you've worked and more interested in what you've built.You'll likely have experience in some combination of:Luxury fashionLifestyle brandsCreative agenciesMedia companiesCreator businessesHigh-growth consumer brandsYou should have experience:Leading creative projects from concept to deliveryProducing both organic and campaign contentDirecting photographers and videographersEditing or overseeing short-form videoUnderstanding platform-specific storytellingBuilding creative processes and workflowsManaging freelancers and creative teamsExperience using AI creative tools is highly desirable.Success in This RoleWithin your first 12 months, success will look like:Creating a distinctive visual identity that is instantly recognisable as Sanne.Generating millions of organic views across our platforms.Increasing high-quality website traffic from organic content.Contributing measurable revenue through organic social.Building a trusted network of exceptional creative freelancers and beginning to grow an in-house team.Making Sanne one of the most desirable and niche fashion brands online.Reporting StructureYou'll work directly alongside our Founder & Creative Director, turning ideas into stories that people remember.You'll collaborate closely with our Chief Marketing Officer, who will own the overall marketing strategy, while you lead the creative vision and execution behind every piece of content.