Head of Content - Content Strategy, Content Generation - Real Estate - 8+ Yrs

ROLE PURPOSE The Head of Marketing Content will lead the Company's content strategy and production in Saudi Arabia, driving compelling Arabic-language storytelling that resonates with high-net-worth Saudi and GCC audiences. Working at the intersection of editorial, video, and AI-powered content generation, this role is central to establishing the Company as the definitive luxury real estate brand in the Kingdom. The postholder will directly manage a Video Director and AI Content Operators, setting the creative vision, managing content calendars, and ensuring all output is consistent with The company's brand standards across digital, social, and campaign channels. KEY RESPONSIBILITIES Content Strategy & Leadership •  Develop and own the Arabic content strategy for Saudi Arabia, aligned with The company's regional marketing objectives and brand positioning. •  Create and manage a rolling content calendar across all channels — social media, email, website, events, and paid campaigns. •  Serve as the primary Arabic editorial voice for The company KSA, ensuring cultural authenticity, linguistic excellence, and audience relevance. •  Define creative briefs for all content formats, from long-form editorial and property storytelling to short-form social and digital assets. Team Leadership & Production Management •  Lead, mentor, and manage a multi-disciplinary content team including a Video Director and AI Content Operators. •  Oversee end-to-end content production pipelines — from concept and scripting through to final delivery and publication. •  Direct the Video Director on shoot planning, creative direction, scripting, and post-production standards for property films, brand films, and social video content. •  Guide AI Operators in the effective and brand-compliant use of generative AI tools for content ideation, copywriting assistance, visual asset creation, and campaign personalisation. •  Foster a high-performance, collaborative team culture that balances creative ambition with operational rigour. Arabic Content Excellence •  Write, edit, and quality-control premium Arabic copy across all touchpoints, ensuring it meets the expectations of a discerning Saudi luxury audience. •  Translate brand messaging from English to Arabic, adapting tone, nuance, and cultural references without loss of impact. •  Ensure all content complies with Saudi regulatory and cultural standards. •  Champion Arabic-first content creation while maintaining alignment with The company's global brand guidelines. AI-Augmented Content Generation •  Oversee and guide the team's use of AI platforms (including large language models, image generation, and video AI tools) to accelerate content production without compromising quality. •  Establish best practices, governance frameworks, and quality controls for AI-generated content within the Saudi market. •  Stay abreast of emerging AI content technologies and recommend adoption where appropriate. Campaign & Channel Management •  Partner with the broader Marketing team to develop integrated campaign content for property launches, brand activations, and seasonal moments. •  Manage social media content strategy for Arabic-language platforms, including Instagram, X (Twitter), Snapchat, TikTok, and LinkedIn. •  Analyse content performance data and translate insights into strategic recommendations to continuously improve engagement and reach. Stakeholder Collaboration •  Work closely with the CMO, Sales, and Development teams to ensure content supports commercial objectives and reflects current project status. •  Liaise with external agencies, photographers, videographers, and influencers as required. •  Represent the Saudi content team in regional and global marketing forums. QUALIFICATIONS & EXPERIENCE Essential •  Native or near-native Arabic speaker with exceptional written and verbal command of Modern Standard Arabic and Saudi colloquial dialect. •  Minimum 8 years of progressive experience in content marketing, editorial, or creative content leadership roles. •  Demonstrable experience working within the Saudi Arabian market, with a deep understanding of local culture, consumer sensitivities, and luxury audience expectations. •  Proven track record of leading and managing creative content teams, including video production. •  Experience commissioning, directing, or overseeing premium video and multimedia content production. •  Hands-on familiarity with AI-powered content tools (e.g. ChatGPT, Midjourney, Runway, Adobe Firefly, or equivalent) in a professional content context. •  Degree-level education in Marketing, Communications, Journalism, Media, or a related discipline. Preferred •  Experience in luxury real estate, hospitality, or premium lifestyle brand marketing. •  Strong professional proficiency in English, enabling effective collaboration with global stakeholders. •  Familiarity with content management systems, marketing automation platforms, and social media management tools.•  Experience developing content governance and brand guidelines for regional markets.