Head of CRM

Head of CRM & Lifecycle£75,000–£90,000North London| Hybrid – 3 days in officeOur client is a fast-growing direct-to-consumer business with an established customer base, strong commercial foundations and ambitious plans for its next stage of growth. This is an opportunity to take ownership of an important CRM function and turn an already high-volume programme into a more intelligent, segmented and commercially measurable operation. You’ll have the autonomy to challenge existing approaches, simplify where needed and introduce smarter lifecycle journeys, automation, testing and AI-enabled ways of working. With direct exposure to senior leadership, your work will have a tangible influence on customer value, retention and wider commercial performance.The Head of CRM & Lifecycle will take the lead in evolving CRM across both retail and wholesale audiences, combining hands-on campaign delivery with strategic ownership of the customer lifecycle.Role Highlights:Shape and deliver a CRM and lifecycle strategy focused on the customer segments with the greatest commercial potential.Build smarter journeys covering second purchase, replenishment, cross-sell, winback, frequency and advocacy.Lead a high-volume email and SMS programme while continually improving campaign effectiveness and efficiency.Use customer, cohort and behavioural data to identify opportunities and establish meaningful CRM performance measures.Drive structured testing, automation and AI adoption to improve productivity, customer experience and commercial return.You Will Need5+ years’ CRM, retention or lifecycle marketing experience within a DTC ecommerce environment, including senior-level experience.Strong hands-on Klaviyo expertise, or transferable experience with platforms such as Braze or Bloomreach.Proven analytical capability across segmentation, cohort analysis, retention, testing, and customer behaviour.A commercially focused approach, with the confidence to challenge activity using data and contribution economics.Experience managing high campaign volumes without compromising quality, deliverability, or strategic focus.Why You’ll Love It:£75,000–£90,000 salary with significant influence over commercial performance.Direct access to the Founder, CEO, and senior leadership team.Monthly product allowance, work laptop and complete desk setup.Opportunity to build the next generation of CRM within a growing, commercially ambitious business.Apply today to lead the next stage of CRM growth with an ambitious employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.Due to a high number of applicants, we are only able to respond to successful candidates