Head of Digital

Head of Digital[Midlands, hybrid] | [Competitive + benefits]A highly profitable consumer business in a rapidly expanding sector is looking for a Head of Digital to lead digital strategy, with a particular focus on customer acquisition and website conversion.Following consistent year-on-year growth, this is an exciting time to join a purpose led organisation with ambitious plans for continued expansion.Leading a team of digital specialists, alongside external agencies, you’ll own digital acquisition and conversion performance. You’ll combine strategic direction with practical expertise to generate high-quality enquiries, optimise the customer journey and deliver measurable and sustainable growth.The role:Lead digital strategy and performance.Manage budgets to maximise acquisition efficiency and return.Improve website conversion through insight, testing and optimisation.Develop the internal team and drive agency performance.About you:Strong acquisition and conversion expertise, including both national and local search.Proven success driving acquisition and conversion in a consumer business.Experience leading specialist teams and managing agencies.Commercially focused, analytical and confident translating strategy into results.This is a rare opportunity to take ownership of digital growth in a successful business where commercial ambition and purpose go hand in hand. All interested candidates should apply.