Head of Digital

Market of India at SPR City is looking for an experienced and result-oriented Head of Digital Marketing to lead the complete digital marketing function for one of India’s largest commercial marketplace and retail destinations.The candidate will be responsible for driving brand awareness, lead generation, footfall growth, retail leasing inquiries, campaign performance, and digital sales strategy across all online platforms. The role requires strong leadership capabilities, strategic thinking, performance marketing expertise, and hands-on execution experience in commercial real estate, malls, retail, or large-scale marketplace projects.Key ResponsibilitiesDigital Marketing StrategyDevelop and execute end-to-end digital marketing strategies aligned with business goals.Create annual and quarterly marketing plans for lead generation, leasing, branding, and sales campaigns.Build strong digital presence for Markets of India & SPR City across all platforms.Performance MarketingPlan, execute, and optimize campaigns on:Meta Ads (Facebook & Instagram)Google AdsLinkedIn AdsYouTube CampaignsProgrammatic AdsDisplay & Remarketing CampaignsManage campaign budgets and maximize ROI, CPL, and conversion rates.Drive quality lead generation for:Commercial leasingRetail spacesMarketplace promotionsEvents & activationsLead Generation & Sales SupportGenerate high-quality B2B and B2C leads through digital channels.Coordinate with leasing and sales teams to improve lead conversion.Create funnel-based marketing strategies to achieve sales targets.Monitor CRM integrations and lead tracking systems.Brand Building & Online PresenceBuild strong brand awareness digitally for Markets of India and SPR City.Lead social media strategy, influencer collaborations, online PR, and content marketing.Improve website traffic, engagement, and search visibility through SEO & SEM.Ensure consistent brand communication across all digital touchpoints.Team ManagementLead and manage the digital marketing team, agencies, designers, content creators, and vendors.Set KPIs and monitor team performance.Train and mentor junior marketing team members.Analytics & ReportingAnalyse campaign performance using:Google AnalyticsMeta Business SuiteGoogle Tag ManagerSearch ConsoleCRM dashboardsPrepare weekly and monthly performance reports for management.Use data-driven insights to improve campaign effectiveness.Website & Technology ManagementOversee website updates, landing pages, SEO optimization, and marketing automation.Ensure proper tracking pixels, analytics setup, and conversion tracking.Coordinate with developers and tech teams for digital improvements.Required Skills & CompetenciesCore SkillsStrong expertise in:Meta AdsGoogle AdsLinkedIn MarketingSEO & SEMPerformance MarketingEmail MarketingLead GenerationSocial Media MarketingContent StrategyInfluencer MarketingBrand ManagementMarketing AutomationTechnical SkillsGoogle AnalyticsGoogle Tag ManagerCRM ToolsData Analytics & ReportingMarketing Funnel OptimizationConversion Rate Optimization (CRO)Landing Page StrategyLeadership SkillsTeam handling and leadershipStrategic planningBudget managementVendor & agency coordinationCommunication and presentation skillsProblem-solving and decision-making abilitiesPreferred Industry ExperienceCandidates with experience in the following industries will be preferred:Commercial Real EstateShopping MallsRetail LeasingMarketplace DevelopmentLarge Retail ProjectsReal Estate Marketing AgenciesQualificationBachelor’s Degree in Marketing, Business Administration, Media, or related field.MBA in Marketing is preferred with 12 to 15 years preferredCertifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.What We Are Looking ForA highly creative and performance-driven marketing leader.Someone who can build strong digital visibility and generate business growth through innovative campaigns.A professional capable of leading digital transformation for a landmark commercial real estate destination.