Head of Digital Marketing

We are recruiting on behalf of our client, a well-established business in Dubai, for a Head of Digital Marketing to take ownership of the digital marketing strategy across their portfolio of brands and businesses. This role has a particular focus on paid media, social media, SEO, email marketing and website management — ensuring all digital channels are effectively managed and optimised to maximise the acquisition of high-quality leads, strengthen brand performance, and drive profitable business growth.What You'll DoDevelop and execute the digital marketing strategy, ensuring alignment with business goals and growth objectivesManage marketing for all key brands in the business to maximise customer acquisition and profitabilityOversee paid media campaigns (Google Ads, Bing Ads, Facebook, and other performance platforms), ensuring these are optimised for lead generation and ROILead the SEO strategy, ensuring strong organic search performance for core brand and industry keywords through a focus on technical SEO, content, and link buildingSet the social media marketing strategy, building brand awareness and educating the audience on key USPs across platforms (Facebook and Instagram)Oversee email marketing campaigns, ensuring automated journeys are in place to educate the audience over time and nurture them through the customer journeyDrive website performance, ensuring best practices in UX, CRO, and content strategy to maximise lead generationWork with the data analyst to constantly improve the reporting suite, ensuring it highlights key marketing profitability insightsLead and manage the digital marketing team, fostering a culture of training and development, innovation, and high performanceRequirementsPreferred: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field7+ years of experience in performance marketing management rolesExpertise in developing performance marketing strategies (Paid Search, Paid Social, and Programmatic Advertising)Strong understanding of SEO best practices and strategiesStrong analytical skills, with experience in Google Analytics, CRM tools, and marketing automation platformsLeadership experience, with the ability to manage and grow a high-performing marketing teamWorking HoursMonday – Friday9:45 am – 6:30 pmThis is an office-based role. Due to the nature of the business's operations, regulatory requirements, and the need for effective on-site collaboration, this role is not suitable for home or remote working.