Head of Digital Marketing

Key Responsibilities  Own and drive the overall digital marketing strategy across channels Lead and manage in-house teams including SEO, content, performance marketing, social media, design, and video Plan and oversee performance marketing campaigns (Meta, Google Ads, and other platforms) Guide SEO strategy including technical, on-page, off-page, local SEO, and generative/AI-driven search optimization Ensure strong content, creative, and brand consistency across all digital and offline touchpoints  Align marketing goals with business, sales, and revenue objectives Define and track KPIs, dashboards, and performance reports Drive lead quality, conversion optimization, and funnel improvements Collaborate closely with sales, leadership, and external partners Manage budgets, tools, vendors, and agency relationships Stay updated with digital trends, platform changes, and emerging technologies Build processes, workflows, and best practices for scalabilityCore Requirements  5+ years of experience in digital marketing with hands-on exposure across multiple channels Strong working knowledge of:o Performance Marketing (Meta Ads, Google Ads)o SEO (Technical, On-page, Off-page, Local, Generative/GEO)o Content Marketing & Social Mediao Creative & Branding (working closely with design and video teams) Proven experience managing and mentoring digital marketing teams Strong understanding of analytics and data-driven decision-making Hands-on experience with:o Google Analytics 4 (GA4)o Google Tag Managero Google Search Consoleo Performance marketing dashboards and reporting tools Experience scaling traffic, leads, and revenue through digital channels Strong communication, leadership, and stakeholder management skillsGood to Have / Bonus Skills  Experience in education, or service-based industries Agency Experience Knowledge of marketing automation, CRM integrations, and lead management Experience managing large websites or multi-location businesses Exposure to offline marketing alignment (print, events, branding) Certifications in digital marketing, performance marketing, or analyticsQualifications  Bachelor’s degree in Marketing, Business, Communications, or related field (preferred) Advanced digital marketing certifications are a plusWhat We’re Looking For  Strategic leader with a hands-on mindset Ability to balance big-picture thinking with execution Strong people management and team-building skills Data-oriented decision maker with business acumen Passion for growth, experimentation, and continuous learning