Head of Digital Marketing

The Head of Digital Marketing will lead Firstup’s global digital growth strategy, drivingmeasurable pipeline, bookings, platform adoption, and customer retention. This leaderwill own digital demand generation, the company website, paid channels, contentstrategy, and lifecycle marketing while partnering closely with Sales, Product, CustomerSuccess, and Marketing Operations. As a strategic and hands-on player-coach, they willbuild a high-performing team and establish a disciplined, data-driven approach toinvestment, execution, and optimization.Responsibilities● Build and execute a clear, measurable digital demand generation strategy alignedwith company priorities and objectives, including bookings growth and platformadoption, and product launch success.● Build and execute a compelling AEO and SEO strategy to amplify our point of view inthe market and drive inbound demand● Own global paid channel strategy across Paid Search, Paid Social, Programmatic,Affiliate, and other channels for enterprise audiences, including planning, forecasting,budget pacing, audience design, and performance management.● Build and execute top-of-funnel account engagement programs (content, paid,nurture) that surface intent and engagement signals across target accounts, andestablish clear criteria/thresholds for advancing accounts into the ABM program.● Partner with the ABM lead to define account scoring and handoff criteria, ensuring aconsistent flow of engaged, qualified accounts move from digital marketing into1:1/1:few ABM plays.● Partner closely with Sales, Product, and Customer Success to ensure marketing drivespipeline, product engagement, and retention via digital channels.● Own the company website as a strategic growth asset, improving positioning, buyerjourneys, conversion, and experimentation.● Lead demand generation programs that support both new business acquisition andexpansion opportunities.● Build a content strategy that supports the full buyer journey, strengthens Firstup’smarket position, and improves conversion at every stage.● Establish a rigorous operating cadence around goals, investment decisions,performance insights, and optimization.● Lead the team to○ Develop lean and effective campaigns, partner marketing programs, andlifecycle marketing programs.○ Optimize lead management, nurture flows, scoring, and tight alignment withMarketing Operations○ Build and execute programs targeting top targets and advance them to ABMtargets○ Drive scalable, targeted customer digital marketing programs that supportupsell and renewal through lifecycle campaigns and tailored content.○ Collaborate closely with Digital CS to deliver integrated, data-informedcampaigns that reinforce value, accelerate adoption, and improve retention.● Attract and retain high-performing talent● Coach team members and lead with agilityMinimum Qualifications● Bachelor’s Degree in Business Administration, Marketing, or similar field of study, orcommensurate professional experience● 10+ years of experience in Digital Marketing, including at least 4+ years if leadershipexperience within a B2B SaaS organizations● Deep expertise with modern marketing technology platforms, including Clay,Demandbase, Marketo, and Qualified● Proven success driving digital marketing programs, ideally with enterprise GTMmodels.● A “player-coach” who enjoys being in the trenches and can develop strategy andexecute without layers of support.● Resourceful operator who has run high-performing digital demand generationprograms in a company focused on profitable growth● Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact andeffectiveness● Bookings obsessed with deep expertise in digital marketing and ABM, with strongfluency in marketing analytics, attribution, and marketing-sales partnership● Must be able to thrive in a fast-paced environment and juggle multiple projects Competencies● Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as ameaningful category to shape● Able to establish influence and operate as a collaborative partner with peers acrossSales and Customer Orgs● Results-oriented, relentlessly focused on pipeline, adoption, and ROI● Experience supporting distributed workforces and go-to-market models across NorthAmerica and Europe We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.Firstup expects the base salary for this role to be between $200,000-220,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.