Head of Digital Marketing

About iBabyiBaby is a premium baby retail brand offering parents in India a curated range of essentials across feeding, travel gear, bath & body, toys, and more. With stores in Gurgaon and Punjabi Bagh, and a growing e-commerce platform at ibabyxpress.com, we're on a mission to become India's most trusted destination for premium baby essentials.About the RoleWe're looking for a strategic, hands-on Digital Marketing Head to own and scale iBaby's entire digital presence — from performance marketing and e-commerce growth to SEO, brand building, and content. This is a leadership role for someone who can think in strategy but isn't afraid to get into the weeds — setting direction, building a small team, managing budgets, and being directly accountable for revenue and growth metrics across online and offline channels.Key ResponsibilitiesStrategy & LeadershipOwn the digital marketing roadmap and P&L across SEO, paid media, social, content, email/CRM, and marketplace channels.Set quarterly growth targets (traffic, CAC, ROAS, conversion rate, revenue) and report progress to leadership.Build, mentor, and manage a lean team of specialists/executives and external agencies/freelancers as needed.Manage and allocate the digital marketing budget across channels for maximum ROI.Performance Marketing & E-commerce GrowthPlan and oversee paid campaigns across Google Ads, Meta Ads, and marketplace advertising (Amazon/Flipkart, if applicable).Own Shopify store strategy — CRO, landing pages, collections, product listings, and checkout funnel optimization.Track and improve key funnel metrics: traffic, AOV, conversion rate, repeat purchase rate, and customer LTV.SEO & Organic GrowthSet and oversee the SEO strategy — on-page, off-page, technical, and local SEO.Ensure the team executes keyword research, content optimization, link-building, and technical audits effectively.Oversee local SEO and business listing management (Google Business Profile, Justdial, Sulekha, IndiaMART, etc.), including NAP consistency and review management across locations.Content & BrandDefine content strategy across the website, blog, and social channels in line with brand positioning.Collaborate with content writers, designers, and photographers/videographers to build a consistent brand voice.Guide social media strategy and influencer/partnership marketing where relevant.Analytics & ReportingSet up and monitor dashboards using Google Analytics, GSC, and SEO/paid tools (SEMrush, Ahrefs, Moz, etc.).Present monthly/quarterly performance reviews to leadership with clear insights and recommendations.Use data to continuously test, iterate, and optimize across channels.Cross-functional CollaborationWork closely with founders/leadership on brand and business strategy.Coordinate with developers/tech partners on website and Shopify implementation.Align with offline retail teams (Gurgaon & Punjabi Bagh stores) for omnichannel consistency.Required Skills and QualificationsBachelor's degree in Marketing, Business, or a related field (MBA preferred but not mandatory).5–8+ years of experience in digital marketing, with at least 2+ years in a leadership/managerial capacity.Proven track record of driving measurable growth for a D2C/e-commerce brand.Strong command of SEO, Google Ads/Meta Ads, Shopify, and analytics tools (GA4, GSC, SEMrush/Ahrefs).Experience managing budgets, teams, and/or agency relationships.Strong business acumen — comfortable discussing strategy, P&L, and ROI with leadership.Excellent communication, stakeholder management, and people-management skills.Hands-on mindset — willing to dive into execution when needed, not just strategy.Good to HaveExperience in the baby/kids, parenting, or lifestyle retail category.Familiarity with CRM/retention tools (WhatsApp marketing, email automation).Knowledge of marketplace advertising (Amazon, Flipkart) if the brand expands there.Experience with schema markup, structured data, and technical SEO at a strategic level.Certifications (Google Analytics, Google Ads, HubSpot, SEMrush Academy, etc.).