Head of Digital Marketing in Fintech

Company: Tradiify Portal LLCLocation: Delhi, India

Employment Type: Full-timeExperience Required: Minimum 5 years of digital marketing experience in the fintech / financial trading industryIndustry Expertise: Cryptocurrency, Stock Markets, Forex & CFDsCompensation: Based on experience, expertise, and demonstrated results About the Role:Tradiify Portal LLC is looking for a strategic, results-driven Head of Digital Marketing to lead its marketing strategy, strengthen brand positioning, and drive measurable customer acquisition and business growth.We are seeking someone who understands both digital marketing and financial markets, with relevant experience across cryptocurrency, stocks, forex, and CFDs.

The ideal candidate should be comfortable developing strategy, managing marketing budgets, leading a team, and taking a hands-on approach to campaign execution and optimization.This role requires more than managing social media or running advertisements. You will be responsible for building an integrated marketing operation that connects brand awareness, qualified lead generation, customer onboarding, conversion, and retention.

Key Responsibilities

1. Marketing Strategy & LeadershipDevelop and execute an integrated digital marketing strategy aligned with business objectives. Define target audiences, positioning, campaign priorities, budgets, and performance targets. Lead internal marketing resources, agencies, and freelancers while maintaining clear ownership of deliverables and results.2. Performance Marketing & Customer AcquisitionPlan, manage, and optimize paid campaigns across relevant, permitted advertising channels, including Google, Meta, YouTube, LinkedIn, and other suitable platforms. Improve audience targeting, campaign creatives, landing pages, and conversion funnels to acquire qualified customers efficiently.Own campaign budgeting, testing, optimization, and reporting, with a focus on cost per qualified lead, customer acquisition cost, conversion rates, and attributable business outcomes.3. Brand, Content & Organic GrowthBuild a consistent brand voice and content strategy across the website, search engines, social media, and video platforms. Guide the creation of market-related educational content, campaign messaging, landing pages, webinars, and other marketing assets.Lead SEO, keyword planning, and organic audience development, ensuring content is relevant to crypto, stock market, forex, and CFD audiences.4. Community, Influencer & Partnership MarketingDevelop engaged communities across relevant channels such as Instagram, YouTube, LinkedIn, X, Telegram, and WhatsApp. Identify and manage suitable finance creators, educators, affiliates, and strategic marketing partners.Evaluate partnerships based on audience relevance, credibility, lead quality, and measurable results—not follower counts alone.5. Marketing Funnels, CRM & RetentionWork closely with sales, product, and technology stakeholders to improve the journey from initial engagement to lead qualification, onboarding, and customer activation.Develop consent-based email and messaging campaigns, lead-nurturing workflows, CRM segmentation, and retention initiatives. Ensure marketing and sales teams have a shared understanding of lead quality, follow-up processes, and conversion performance.6. Analytics, Optimization & Responsible MarketingEstablish reliable campaign tracking, attribution, and performance dashboards. Conduct regular A/B testing and present actionable insights to leadership.Coordinate with relevant compliance stakeholders to ensure financial promotions, influencer content, and campaign messaging meet applicable requirements and platform policies. Maintain appropriate risk disclosures and avoid misleading claims or guaranteed-return messaging.Required Qualifications & ExperienceMinimum 5 years of hands-on digital marketing experience specifically within fintech or the financial trading industry. General marketing experience without relevant sector exposure will not meet this requirement.Strong understanding of cryptocurrency, stock markets, forex, and CFDs, including their audiences, trading terminology, customer journeys, and marketing considerations.A demonstrable track record of managing paid acquisition campaigns, improving lead quality, optimizing conversion funnels, and delivering measurable results.Proven ability to lead marketing teams or agencies, manage budgets, coordinate cross-functional projects, and take ownership of execution.Working knowledge of advertising platforms, GA4, Google Tag Manager, SEO tools, CRM systems, marketing automation, and performance reporting.Strong communication, copywriting judgment, analytical thinking, and stakeholder-management skills. Ability to create or review clear English marketing content; Hindi communication skills are an advantage.

Preferred Experience

Experience with a forex / CFD broker, crypto platform, stockbroking business, trading platform, or financial education brand will be particularly relevant.Additional strengths include influencer and affiliate marketing, webinar-led acquisition, regional audience development, marketing automation, and building or scaling a marketing function.How Success will be measured:Success in this role will be assessed through qualified customer acquisition, lead-to-customer conversion, acquisition efficiency, organic growth, customer engagement and retention, and marketing-attributed business results.The selected candidate should be able to turn campaign data into decisions, communicate performance clearly, and balance business growth with credible, responsible marketing.How to ApplyPlease send your updated CV and relevant campaign portfolio or case studies to support@tradiify.comInclude your expected compensation, notice period, current location, and a brief summary of your experience in crypto, stocks, forex, or CFDs. Campaign examples should explain your role, the objectives, approximate budget ranges, and measurable outcomes without disclosing confidential client information.