HEAD OF E-COMMERCE & GROWTH

Location: Nairobi, KenyaType: Full-time, in-personSchedule: Six days per weekStarting compensation: KES 40,000 per monthAbout MimiPamboMimiPambo is a growing jewelry and accessories brand creating distinctive, statement-driven pieces for women around the world. We are looking for a highly commercial, creative and data-driven Head of E-Commerce & Growth to take full ownership of our online growth.This is not a coordination-only role. We are looking for an operator who can connect campaigns, content, advertising, merchandising and customer retention directly to revenue.The RoleThe Head of E-Commerce & Growth will own MimiPambo’s online sales strategy and execution. You will work backward from revenue targets to determine what campaigns, content, advertising, products and website improvements are needed to achieve them.You will be responsible for turning attention into traffic, traffic into customers and customers into repeat buyers.Key ResponsibilitiesE-Commerce and RevenueOwn MimiPambo’s online revenue targets and e-commerce growth strategy.Develop weekly and monthly sales plans based on clear commercial goals.Monitor Shopify performance, conversion rates, average order value and customer behavior.Set up, and Monitor Ads Performance on Google, Meta and TiktokImprove website merchandising, product presentation and the overall purchasing journey.Identify underperforming areas and take action quickly.Campaigns and Product LaunchesPlan and execute product launches, collections, restocks and promotional campaigns.Build complete campaign plans connecting the product, story, content, advertising, website and email.Develop a consistent campaign calendar around revenue opportunities.Ensure launches are commercially successful—not simply visually appealing.Paid AdvertisingOwn Meta advertising and paid customer-acquisition activity.Develop campaign structures, audiences, budgets and testing plans.Monitor ROAS, CPA, CTR and conversion performance.Test products, offers, audiences and creative formats continuously.Scale successful campaigns and discontinue weak ones quickly.Content and Creative DirectionTranslate commercial goals into clear content and creative briefs.Work closely with the Creative and Social Media teams to produce content that drives discovery and sales.Identify the products, messages and content formats most likely to convert.Use advertising and website data to guide future creative decisions.Ensure social content, campaigns, advertising and the website operate as one connected sales system.Email, SMS and RetentionOwn the email and SMS marketing calendar.Develop campaigns for launches, restocks, promotions, abandoned carts and customer re-engagement.Improve repeat-purchase rates and customer lifetime value.Build customer segments and retention journeys based on purchasing behavior.Reporting and OptimizationProduce clear weekly reports showing revenue, advertising performance, conversion, acquisition and retention.Explain what worked, what failed and what will be changed.Conduct consistent testing across creative, product pages, campaigns and offers.Make decisions based on both customer insight and measurable performance.Who We’re Looking ForTwo to five years of experience in e-commerce, digital growth, performance marketing or a closely related field.Strong working knowledge of Shopify, Meta Ads Manager, email marketing and e-commerce analytics.Demonstrated experience growing online sales and managing revenue-focused campaigns.Ability to connect creative decisions to measurable commercial results.Strong analytical thinking, initiative and execution skills.Comfortable working in a fast-moving business where priorities may change quickly.High personal ownership—you do not wait to be repeatedly instructed or followed up with.Excited by the opportunity to build systems and grow alongside the company.This is an early-to-mid-career opportunity. Candidates with more than five years of experience are not the intended fit for this position.ImportantThis is a full-time, dedicated and in-person position based in Nairobi. It is not remote or hybrid.The position is not open to agencies, consultants, freelancers or candidates managing multiple clients. We are looking for someone who will work exclusively with the business and take direct ownership of its growth.Additionally, application to this role will require evidence of past projects successes and backend data. Please prepare accordingly.